Kompetisi dan Strategi Pengembangan Lembaga PAUD Islam Berdaya Saing di TK Islam Al-Irsyad Banyumas
DOI:
https://doi.org/10.14421/manageria.2016.11-04Keywords:
Islamic Early Childhood Education Institution, Strategy, Competitive, ProgramAbstract
This article is aimed at describing the competition as well as the development strategy
of the Islamic Kindergarten “Al-Irsyad” as one of competitive Islamic early childhood
education institution in Purwokerto. The purpose is to find the pattern of the development
strategy of the competitive Islamic early childhood education institution. This sort of
institution is expected to be able to compete in achieving righteousness in line with Islamic
teachings dedicated to the community. This can be done if the Islamic early childhood
education institutions promote competitive excellent service. Furthermore, the rationale
lies behind the idea of competitive Islamic early childhood education institutions is to
generate competitive advantage within Islamic early education institutions, to improve
community’s loyalty as served customer, to create Islamic early childhood institutions
which are able to outweigh their competitors while at the same time upholding ethics,
as well as Islamic virtues.
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