https://ejournal.uin-suka.ac.id/dakwah/JMD/issue/feed 2024-12-31T22:11:12+07:00 Munif Solihan, MPA munifsolihan@uin-suka.ac.id Open Journal Systems <p align="justify">Jurnal Manajemen Dakwah (P-ISSN: <a title="P-ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1180424787&amp;1&amp;&amp;" target="_blank" rel="noopener">1978-807X</a> ; E-ISSN: <a title="E-ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1518077089&amp;1&amp;&amp;" target="_blank" rel="noopener">2615-0727</a>) is an open access and peer-reviewed journal published by the Department of Da’wah Management, Faculty of Da’wah and Communication, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta, Indonesia. <span class="VIiyi" lang="en">Based on the Decree of the Indonesian Ministry of Research and Technology (RISTEK-BRIN) Number B/1796/E5.2/KI.02.00.2020, Jurnal Manajemen Dakwahhas been nationally accredited with rank Sinta 3. </span>Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary da’wah management and socio-religious issues such as da'wah studies, human resource management, Islamic finance institutional management, Islamic pilgrimage management, religious tourism management, Islamic public policy, and the dynamics of Islamic management. <strong>Jurnal MD</strong> is published twice a year in June and December. Submissions are open year-round. Before submitting, please ensure that the manuscript is in accordance with <strong>Jurnal MD</strong>'s focus and scope, written in Bahasa Indonesia or English, and follows our author guidelines and manuscript template.</p> https://ejournal.uin-suka.ac.id/dakwah/JMD/article/view/3088 2024-12-31T10:56:56+07:00 Ibna Azka Hafidzah 2101036095@student.walisongo.ac.id Lukmanul Hakim elhakim@walisongo.ac.id Dedy Susanto dedy@walisongo.ac.id Fania Mutiara Savitri faniamutiara@walisongo.ac.id

<p>This study aims to explore the competency development program of tour guides in improving work professionalism in the Association of Indonesian Guides (HPI) Central Java. The methods used were direct observation, and in-depth interviews with tourists, tour guides, and travel agencies, as well as literature studies. This research identifies factors that influence the improvement of the competence and professionalism of tour guides. The main finding of this research is that a structured, sustainable, systematic tour guide competency development program, full support of stakeholders, and certification recognized by the state can contribute to improving the quality of tour guide services, and tourist satisfaction. This research contributes to the science of da'wah management, seen from how da'wah values can be integrated into the tour guide competency development program to create guides who are not only competent in knowledge, and skills, but also have ethical and moral awareness at work, such as guide coordinating tourists to pray first before traveling, reminding prayer time schedules, and inviting to always do good, especially in terms of preserving the environment by throwing garbage in the place provided.</p>

2024-12-31T00:00:00+07:00 Copyright (c) 2024 JURNAL MANAJEMEN DAKWAH https://ejournal.uin-suka.ac.id/dakwah/JMD/article/view/3134 2024-12-31T17:14:52+07:00 ismul aksan ismulaksan@gmail.com Kasim Sinen acimchio85@gmail.com Sheila Kusumaningrum sheila11@unkhair.ac.id Rusna Mahu rusnamahu@unkhair.ac.id

<p>This study aims to evaluate the performance of University X using a Balanced Scorecard (BSC) framework adapted to the context of higher education in Indonesia, such as measurements covering service inclusiveness, locally-based academic innovation, and university funding sustainability. A total of 230 participants were selected, consisting of 99 educators, 44 administrative staff, and 87 students. Data were collected through questionnaires, documentation, and literature studies with random sampling techniques to obtain respondents. The study used quantitative methods, analyzing both financial and non-financial metrics. The results of data analysis show the following performance results: (1) The financial perspective shows consistent improvement, with financial performance rated as economical, highly effective, and increasingly efficient throughout 2021 to 2023. (2) The customer perspective shows a high level of satisfaction in all dimensions, with powerful results in the reliability and assurance dimensions. (3) The internal business process perspective reflects good operational efficiency, and (4) the learning and growth perspective shows excellent results in capacity building and institutional development. This research provides a comprehensive assessment of the performance of University X, as well as offers insights for future strategic improvements in higher education institutions.</p>

2025-01-13T00:00:00+07:00 Copyright (c) 2025 JURNAL MANAJEMEN DAKWAH