DEVELOPMENT OF TOUR GUIDE COMPETENCIES IN IMPROVING WORK PROFESSIONALISM AT INDONESIAN TOURISM ASSOCIATION OF CENTRAL JAVA

Ibna Azka Hafidzah, Lukmanul Hakim, Dedy Susanto, Fania Mutiara Savitri — Tue, 31 Dec 2024 00:00:00 +0700

This study aims to explore the competency development program of tour guides in improving work professionalism in the Association of Indonesian Guides (HPI) Central Java. The methods used were direct observation, and in-depth interviews with tourists, tour guides, and travel agencies, as well as literature studies. This research identifies factors that influence the improvement of the competence and professionalism of tour guides. The main finding of this research is that a structured, sustainable, systematic tour guide competency development program, full support of stakeholders, and certification recognized by the state can contribute to improving the quality of tour guide services, and tourist satisfaction. This research contributes to the science of da'wah management, seen from how da'wah values can be integrated into the tour guide competency development program to create guides who are not only competent in knowledge, and skills, but also have ethical and moral awareness at work, such as guide coordinating tourists to pray first before traveling, reminding prayer time schedules, and inviting to always do good, especially in terms of preserving the environment by throwing garbage in the place provided.

BALANCED SCORECARD DALAM PENGUKURAN DAN OPTIMALISASI KINERJA DI UNIVERSITAS X: PENDEKATAN ANALITIS

ismul aksan, Kasim Sinen, Sheila Kusumaningrum, Rusna Mahu — Mon, 13 Jan 2025 00:00:00 +0700

This study aims to evaluate the performance of University X using a Balanced Scorecard (BSC) framework adapted to the context of higher education in Indonesia, such as measurements covering service inclusiveness, locally-based academic innovation, and university funding sustainability. A total of 230 participants were selected, consisting of 99 educators, 44 administrative staff, and 87 students. Data were collected through questionnaires, documentation, and literature studies with random sampling techniques to obtain respondents. The study used quantitative methods, analyzing both financial and non-financial metrics. The results of data analysis show the following performance results: (1) The financial perspective shows consistent improvement, with financial performance rated as economical, highly effective, and increasingly efficient throughout 2021 to 2023. (2) The customer perspective shows a high level of satisfaction in all dimensions, with powerful results in the reliability and assurance dimensions. (3) The internal business process perspective reflects good operational efficiency, and (4) the learning and growth perspective shows excellent results in capacity building and institutional development. This research provides a comprehensive assessment of the performance of University X, as well as offers insights for future strategic improvements in higher education institutions.

JURNAL MANAJEMEN DAKWAH

DEVELOPMENT OF TOUR GUIDE COMPETENCIES IN IMPROVING WORK PROFESSIONALISM AT INDONESIAN TOURISM ASSOCIATION OF CENTRAL JAVA

BALANCED SCORECARD DALAM PENGUKURAN DAN OPTIMALISASI KINERJA DI UNIVERSITAS X: PENDEKATAN ANALITIS