Penerapan Konsep Suply Chain Management dalam Pengembangan Pola Distribusi dan Wilayah Pemasaran UMKM Desa Krambilsawit
DOI:
https://doi.org/10.14421/jpm.2018.022-08Keywords:
small enterprises, supply chain, marketing area.Abstract
This research aims to formulate development strategies and regional distribution pattern of Small Medium Enterprises (SME) marketing Village Krambilsawit. Low productivity and the narrowness of the region of product marketing, requires that SMEC Village Krambilsawit doing repairs ranging from upstream to downstream processes. The use of the concept of supply chain management, where very precise in order to resolve the problems occurred at Krambilsawit village of SME. In this study researchers using qualitative and quantitative research methods. Data obtained from the results of the direct interview to the perpetrators of the SMEC Village Krambilsawit. As for the methods of analysis used to formulate policy that is by using SWOT analysis. From this research that the results obtained in order to develop patterns of distribution and marketing SME Krambilsawit Village area required the presence of revamping the Groove Commerce SMEC, i.e. by implementing two levels or three levels of channel to expand network marketing. The implications of the end, the author hopes this research could be a reference in developing patterns of distribution and marketing of SME Krambilsawit Village.
Penelitian ini bertujuan untuk merumuskan strategi pengembangan pola distribusi dan wilayah pemasaran UMKM Desa Krambilsawit. Rendahnya produktifitas serta sempitnya wilayah pemasaran produk, mengharuskan UMKM Desa Krambilsawit melakukan perbaikan mulai dari proses hulu ke hilir. Penggunaan konsep supply chain management, dirasa sangat tepat guna menyelesaikan permasalahan yang terjadi pada UMKM Desa Krambilsawit. Dalam penelitian ini peneliti menggunakan metode penelitian kualitatif dan kuantitatif. Data diperoleh dari hasil waawancara secara langsung kepada pelaku UMKM Desa Krambilsawit. Adapun metode analisis yang digunakan guna merumuskan kebijakan yaitu dengan menggunakan analisis SWOT. Dari penelitian ini diperoleh hasil bahwa guna mengembangkan pola distribusi dan wilayah pemasaran UMKM Desa Krambilsawit maka diperlukan adanya pembenahan alur tata niaga UMKM, yakni dengan menerapkan two level chanel atau three level chanel guna memperluas jaringan pemasaran. Implikasi akhir, penulis berharap penelitian ini bisa menjadi acuan dalam mengembangkan pola distribusi dan wilayah pemasaran UMKM Desa Krambilsawit.
References
’Alin, F. S. (2017). Participatory Learning and Action: Peran LSM Provisi Yogyakarta dalam Pemberdayaan Masyarakat di Lubuk Bintialo Sumatera Selatan. Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan, 1(1), 97–117. https://doi.org/10.14421/jpm.2017.011-05
Bungin, M. B. (2009). Metodologi Penelitian Kuantitatif. Jakarta: Prenada Media.
Chase, R., & Jacobs, R. (2014). Operation and Supply Chain Management. New York: Mc Graw Hill.
Creswell, J. W. (2010). Research Design Pendekatan Kualitatif Kuantitatif dan Mixed. Yogyakarta: Pustaka Pelajar.
Junior, A. P. S., Novi, J. C., Junior, A. C. P., & Oliveira, M. M. B. de. (2011). E-SCM and Inventory Management: a Study of Multiple Cases in a Segment of the Department Store Chain. Journal of Information Systems and Technology Management, 8(2), 367–388. https://doi.org/10.4301/S1807-17752011000200006
Koentjaraningrat. (1969). Rintangan-Rintangan Mental dalam Pembangunan Ekonomi Indonesia. Jakarta: Bharatara.
Moleong, L. J. (2010). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
O’Brien, & Marakas. (2009). Management Information Systems (9th ed.). New York: McGraw-Hill.
Palandeng, I. D., Kindangen, P., Tumbel, A., & Massie, J. (2018). Influence Analysis of Supply Chain Management and Supply Chain Flexibility to Competitive Advantage and Impact on Company Performance of Fish Processing in Bitung City. Journal of Research in Business, Economics and Management, 10(1), 1783– 1802. Retrieved from www.scitecresearch.com/journals/index. php/jrbem
Puguh, B. (2015). Implementasi Kebijakan Badan Usaha Milik Desa (Bumdes) di Bojonegoro (Studi di Desa Ngringinrejo Kecamatan Kalitidu dan Desa Kedungprimpen Kecamatan Kanor). Jurnal Politik Muda, 4(1), 116–125. Retrieved from http://journal.unair. ac.id/download-fullpapers-jpm3cd22097c1full.pdf
Rahmana, A. (2009). Peranan Teknologi Informasi dalam Peningkatan Daya Saing Usaha Kecil Menengah. In Seminar Nasional Aplikasi Teknologi Informasi (SNATI). Yogyakarta: YKPN.
Rangkuti, F. (2009). Strategi Promosi yang Kreatif dan Analisis Kasus. Jakarta: Gramedia Pustaka Utama.
Sudaryanto, Ragimun, & Wijayanti, R. R. (2013). Strategi Pemberdayaan UMKM Menghadapi Pasar Bebas Asean. Jurnal Keuangan dan Moneter, 16(1), 1–32.
Supriyanto. (2006). Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) Sebagai Salah Satu Upaya Penanggulangan Kemiskinan. Jurnal Ekonomi & Pendidikan, 3(1).
Suryanto. (2017). Strategi Akselerasi Mewujudkan Desa Mandiri sebagai Manifestasi UU No. 6 Tahun 2014 tentang Desa. Jakarta: Bappenas.
Turban, E., & et.al. (2008). A Managerial Perspective. Upper Saddle River: Pearson Education Inc.
Widyarto, A. (2012). Peran Supply Chain Management dalam Sistem. BENEFIT Jurnal Manajemen dan Bisnis, 16(2), 91–98.
Widyasari, F. A., & Yuniningsih, T. (2016). Analisis Strategi Pengelolaan Pasar Tradisional Bangsri di Dinas Koperasi, UMKM dan Pengelolaan Pasar Kabupaten Jepara. Journal of Public Policy and Management Review, 5(2), 321–333.
Downloads
Additional Files
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
(1) The Author retains copyright in the Work, where the term “Work” shall include all digital objects that may result in subsequent electronic publication or distribution.(2) Upon acceptance of the Work, the author shall grant to the Publisher the right of first publication of the Work.
(3) The Author shall grant to the Publisher and its agents the nonexclusive perpetual right and license to publish, archive, and make accessible the Work in whole or in part in all forms of media now or hereafter known under a Attribution-Non Commercial 4.0 International (CC BY-NC 4.0) or its equivalent, which, for the avoidance of doubt, allows others to copy, distribute, and transmit the Work under the following conditions.
(4) The Author represents and warrants that:
- the Work is the Author’s original work;
- the Author has not transferred, and will not transfer, exclusive rights in the Work to any third party;
- the Work is not pending review or under consideration by another publisher;
- the Work has not previously been published;
- the Work contains no misrepresentation or infringement of the Work or property of other authors or third parties; and
- the Work contains no libel, invasion of privacy, or other unlawful matter.
Attribution—other users must attribute the Work in the manner specified by the author as indicated on the journal Web site.