Pemberdayaan Kelompok Ternak Kambing “Satwa Makmur” Melalui Program CSR PT. PLN (Persero) di Desa Tubanan
DOI:
https://doi.org/10.14421/jpm.2019.031-05Keywords:
corporate social responsibility, partnership, empowerment, livestock group.Abstract
This article will examines the implementation of partnerships between corporations and community groups through the CSR empowerment program of PT. PLN (Persero) Unit Induk Pembangkitan Tanjung Jati B in Tubanan Village. This study used a descriptive qualitative approach. The data source from field studies, observations, interviews and theoretical research studies that has been done and relevant to the problems raised. The research shows that there are two patterns in increasing community empowerment it’s by increasing human capacity and increasing environmental capacity. Through this paper, it will be very useful to understand how to empower communities through livestock groups and foster motivational empowerment for increasingly of social welfare.
Artikel ini mengkaji tentang pelaksanaan kemitraan antara korporasi dengan kelompok masyarakat melalui program pemberdayaan CSR PT. PLN (Persero) Unit Induk Pembangkitan Tanjung Jati B di Desa Tubanan. Penelitian menggunakan pendekatan kualitatif deskriptif. Data diambil dari studi lapangan, observasi, wawancara serta kajian teoritis dengan penelitian yang pernah dilakukan dan relevan dengan permasalahan yang dikemukakan. Temuan penelitian menunjukan bahwa ada dua pola dalam meningkatkan keberdayaan masyarakat, yaitu melalui peningkatan kapasitas manusia dan peningkatan kapasitas lingkungan. Melalui tulisan ini akan sangat berguna untuk memahami bagaimana cara memberdayakan komunitas melalui kelompok ternak dan menumbuhkan motivasi pemberdayaan bagi peningkatan kesejahteraan sosial.


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