Kalijaga Journal of Communication

Discourse on Suicide among Students at Yogyakarta Universities

Bagus Ajy Waskyto Sugiyanto — 2024-12-28

Student suicide as a recent phenomenon is always discussed from a psychological and individualist perspective. Therefore, this research has a problem formulation of how regulated statements or discourse regarding DIY student suicide are formed. This research seeks to reveal knowledge about suicide by students. This knowledge is created by discourse. In Archeology of Knowledge (1972: 80), Foucault defines discourse as the "general domain of statement." This research is a type of qualitative research. The data collected is text data reporting suicides of Yogyakarta students. The analysis produces findings that strengthen Marsh's (2010) opinion that suicide cases in this era are seen in mental health discussions. With discussions about mental health, suicide is confused with a psychiatric medical lens that creates awareness of the importance of psychology in society. However, this view creates a reduction in the way suicide is viewed.

From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition

Agus Sriyanto — 2024-12-28

This study evaluates the influence of social media marketing activities (SMMA) on prospective students' intentions to choose higher education institutions, considering the mediating role of brand recognition and trust. The study was conducted using a quantitative method with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach on 400 respondents who were followers of higher education institutions' Instagram accounts. The results showed trust was the most significant mediator between SMMA and prospective students' intentions (β = 0.709, T = 21.629). At the same time, brand recognition played a role in strengthening trust but did not directly influence prospective students' intentions (β = -0.018, T = 0.462). These findings emphasize the importance of building trust through authentic, relevant, and engaging social media content to improve educational marketing effectiveness. The implications of this study suggest that higher education institutions should prioritize trust-based marketing strategies integrated with brand recognition through social media. This strategy includes alumni testimonials, videos of campus atmosphere, and direct interactions that create emotional connections with prospective students.

Are Islamic Values Reduced and Dramatised in Memories of the Alhambra?

Nurhalisa — 2024-12-28

This study aims to explore the plot and analyse the Islamic values in the Korean drama Memories Of The AlHambra and how they are displayed in the drama. The study method applies descriptive qualitative, with a semiotic analysis approach from Roland Barthes. The study results show that the drama Memories Of The AlHambra in denotation meaning, which tells a game created to find the lost game master with various conflicts. The connotation meaning is that these two characters have their own habits, a very high ambitious spirit related to the development of their company, J-One Holdings. The myth in this scene is very pro and con because many say religion should not be "dramatised". There is no theory that Fatima's hand is the key to heaven but in the drama Muslims believe Fatima's hand is the key to heaven, therefore there is a legend about the gate of justice on the day the key to heaven meets Fatima's hand, the gate will be opened and the AlHambra palace will collapse. As for Islamic values, they are found in the drama, namely, the value of worship, moral values, sharia values, moral values, and local wisdom values. There are plot principles in this drama, namely plot of actions, plot of characters and plot of though.

Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image

Mighty Razzaq Ath Thariq — 2025-01-15

This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses on the importance of a strong corporate image as a strategic asset in maintaining consumer loyalty and managing public perception. The purpose of this study is to understand the strategies implemented by Alfamart's Corporate Communication Department, especially in responding to issues that can damage the company's reputation. This study uses a qualitative-descriptive approach with interviews, observations, and documentation. The primary informants are the staff of Alfamart's Corporate Communication Department, supported by store personnel as secondary informants. The data were analyzed using the Image Repair Theory by William L. Benoit and communication strategies by Scott M. Cutlip et al. The results of this study indicate that Alfamart implements communication strategies such as clarification through social media, two-way interaction with consumers, and strengthening positive messages through marketing campaigns and CSR programs. This strategy has effectively improved the company's image since the viral issue. However, this study also found that similar problems recurred in 2024, thus indicating the need for continuous evaluation and improvement in future communication strategies. This study emphasizes the importance of a structured communication strategy and periodic assessment to maintain a positive company image in the digital era.

The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta

Dian Fauzalia — 2025-01-15

The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted.

Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliah

Majelis Selawat as a Political Communication Medium in Indonesia

Abraham Zakky Zulhazmi — 2025-02-17

This study attempts to analyze the propaganda delivered by the Habib in PKB Bersholawat initiated by PKB’s Majelis Pesona. After the reformation, Majelis Selawat in Indonesia was utilized for various interests, including for conveying political messages. One of them was Partai Kebangkitan Bangsa (PKB) through the Majelis Pesona. Majelis Selawat in Indonesia became an effective medium for gathering large masses. Religion and politics touch the emotional and personal side of the congregation. Majelis Selawat are popular among Nahdliyin and Indonesian Muslims in general. PKB Bersholawat contains messages of da'wah and politics. PKB utilizes the Majelis Selawat as a medium of political communication to bring in the masses. PKB utilizes religious figures such as Habibs, Kiai, and Gus to achieve specific goals. With a qualitative approach and Jacques Ellul's propaganda theory, this study concludes that PKB utilizes the Majelis Selawat to convey political messages. The Majelis Selawat were chosen because they can bring in large numbers of Muslim masses and reflect PKB's identity as a party born from the aspirations of Nahdlatul Ulama members, with the jargon of the rahmatan lil alamin party. The propaganda used by PKB in PKB Bersholawat is a bandwagon, transfer, and glittering generalities, in the form of support for Muhaimin Iskandar to become president, which is conveyed through prayers read by a Habib.