Cognitive Roots of Customer Engagement: Sentiment-Driven Decision Dynamics in Social Media Marketing of Indonesian SMEs. Journal of Business Management and Islamic Banking, [S. l.], v. 5, n. 01, p. 55–76, 2026. DOI: 10.14421/jbmib.2026.0501-04. Disponível em: https://ejournal.uin-suka.ac.id/febi/JBMIB/article/view/3054. Acesso em: 28 jun. 2026.