The Role of Social Media in Online Marketing of Halal Products

Authors

  • Arya Pratama Institut Agama Islam Negeri (IAIN) Lhokseumawe
  • Nabila Ditya Institut Agama Islam Negeri (IAIN) Lhokseumawe

DOI:

https://doi.org/10.14421/jies.2023.4.1.1-7

Keywords:

Halal Industry, Halal Product, Social Media, E-Commerce, Islamic Business Ethics

Abstract

This study undertakes a descriptive analysis focused on elucidating the pivotal role of social media in the realm of online business marketing. The primary goal is to furnish valuable insights and practical guidance for internet users engaging in the marketing of their online businesses through the utilization of social media platforms. The chosen research methodology for this study is descriptive qualitative. This method is particularly well-suited for accommodating the myriad influences on value patterns, presenting data in the form of words and image. The findings of this research endeavor are anticipated to offer a nuanced understanding of the dynamics at play, shedding light on the various dimensions of leveraging social media effectively for halal online business marketing. Ultimately, the study aspires to equip halal business practitioners with actionable insights to enhance their online marketing endeavors in the ever-evolving landscape of social media

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Published

2024-01-05

How to Cite

Pratama, A., & Ditya, N. (2024). The Role of Social Media in Online Marketing of Halal Products. Journal of Islamic Economic Scholar, 4(1), 1–7. https://doi.org/10.14421/jies.2023.4.1.1-7

Issue

Vol. 4 No. 1 (2023)

Section

Articles

License

Copyright (c) 2024 Arya Pratama, Nabila Ditya

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