ZUL, S. F.; KUSUMAWATI, R.; DEWI, R. Effect of Promotion Strategy on KFC Lampung Purchase Decisions with Purchase Intention as Mediating Variable. Journal of Islamic Economic Scholar, [S. l.], v. 1, n. 2, p. 209–217, 2020. DOI: 10.14421/jies.2020.1.2.209-217. Disponível em: https://ejournal.uin-suka.ac.id/febi/JIES/article/view/1268. Acesso em: 31 jan. 2025.