FADILA, A. Importance of Market Orientation and Product Innovation in Competitive Advantage for Improving Marketing Performance. Journal of Islamic Economic Scholar, [S. l.], v. 2, n. 1, p. 52–61, 2021. DOI: 10.14421/jies.2021.2.1.52-61. Disponível em: https://ejournal.uin-suka.ac.id/febi/JIES/article/view/21-06. Acesso em: 26 feb. 2025.