Zul, Sulthon Fawwaz, Richa Kusumawati, and Rosma Dewi. 2020. “Effect of Promotion Strategy on KFC Lampung Purchase Decisions With Purchase Intention As Mediating Variable”. Journal of Islamic Economic Scholar 1 (2):209-17. https://doi.org/10.14421/jies.2020.1.2.209-217.