FIS (Fun-Innovative-Spritual): Manajemen Pemasaran di KB. Fun Islamic School Purworejo
Speaking of course school management has been widely discussed and has become a very interesting topic from year to year. The discussion is often focused on classroom management, financial administration and institutional structures and learning systems in schools. That's all the material is in internal management. This research will focus on the discussion of external management namely how an institution is able to build a brand and partnership with the community, and other institutions and then how the institution increases trust in the community and others. The success of an Eqrly Childhood Education institution is actually in external management. However, there are many institutions that have never paid attention to this, so that many Early Childhood Education instituttion are left behind and are not in demand by the community. For this reason, researcher will focus on how to build the success of an institution with the right management FIS (Fun-Innovative and spirituality).
Asmani, Jamal Ma’mur. (2015). Manajemen Efektif Marketing Sekolah Pertama. Yogyakarta: DIVA Press.
Davis, B. & Ellison, L. (1997). Strategic Markting for School: How to Integrate Marketing and Strategic Development for an Effective School. London: Picman Publishing.
Diyah Mintasih Dosen Sekolah Tinggi Agama Islam Yogyakarta, Jurnal DOI: https://doi.org/10.20885/tarbawi.vol9iss1.art3
Grafura, Lubis; Wijayanti, Ari. (2012). Metode dan Strategi Pembelajaran yang Unik. Yogyakarta: Ar-Ruzz Media.
Hanafin, J. (2014). Multiple Intelligences Theory, Action Research and Teacher Professional Development the Irish MI Project. Australian Journal of Teacher Education.
Hidayat, Ara dan Imam Machali. (2010). Pengelolaan Pendidikan. Pertama. Bandung: Pustaka Educa.
Kadarman SJ, A.M, dan Jusuf Udaya. (1995). Pengantar Ilmu Manajemen. Jakarta: P.T. Gramedia Pustak.
Kotler, Philip. (2003). Marketing Management International Edition, New Jersey: Prentice Hall Inc.
Machali, Imam dan Ara Hidayat. (2015). The Handbook of Education Management. Yogyakarta: Magister Pendidikan Islam Universitas Islam Negeri Sunan Kalijaga.
McMillan, James H. (2008). Educational Research, Fundamental for the Consumer. USA: Pearson Education.Inc.
Nurseto, Tejo. Pembelajaran yang Efektif dan Menyenangkan. Makalah disampaikan pada Pelatihan Guru SMP Muhammadiyah Depok 13 Agustus 2011
Pradana, L. N. (2014). Eksperimentasi Model Pembelajaran Numbered Heads Together dengan Pendekatan Contextual Teaching and Learning pada Materi Pokok Bangun Ruang Sisis Datar Ditinjau dari Kecerdasan Majemuk Siswa SMP Negeri Kelas VIII Sekota Madiun. Jurnal Elektronik Pembelajaran Matematika. 10 (20): 1039
Solikhah, O. H. (2014). Eksperimentasi Model Pembelajaran Kooperatif Tipe Group Investigation (GI) dan Numbered Heads Together (NHT) pada materi Garis Singgung Lingkaran Ditinjau dari Kecerdasan Majemuk Siswa Kelas VIII SMP Negeri Se-kota MadiunTaahun Ajaran 2013/2014. Jurnal Riset Pendidikan Matematika. 7 (2): 737.
Suyadi. (2017). Manajemen PAUD.Yogyakarta : Pustaka Pelajar.
Wijaya, David. (2012). Pemasaran Jasa Pendidikan. Jakarta: Salemba Empat.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.