PEMANFAATAN INSTAGRAM OLEH PERPUSTAKAAN PTKIN DI JAWA TIMUR

Fiqru Mafar

Abstract


The object of this research is to investigate the Instagram usage in the PTKIN Library in East Java. The method in this research uses a case study model through content analysis of the post on the seven PTKIN Library Instagram accounts in East Java. The analysis is carried out by analyzing account ownership, growth of Instagram accounts, posting activity, and their use in each PTKIN Library Instagram account in East Java. The research data was taken on the same day, December 5, 2020. The results showed that generally Instagram has been used by PTKIN library managers in East Java. This can be seen from the account ownership by the entire library. Based on its growth, Instagram was only used by the PTKIN library manager in East Java in 2017. The average posting activity for each account was 130.28 posts. The use of Instagram by the PTKIN library is mostly used as a marketing/ promotion medium, amount to 560 posts or 61.40%. Meanwhile, the use of Instagram that is still rarely done is requesting input / suggestions from users, which is 5 posts or 0.55% of all posted content. As a suggestion, librarian need to optimize the use of Instagram to capture suggestions from library users.


Keywords


instagram; university library; PTKIN; East Java

Full Text:

PDF

References


Abdullah, V. (2017). Sosial media sebagai pasar bagi masyarakat modern (sebuah kritik terhadap budaya populer). Jurnal Dakwah Tabligh, 18(1), 1–15. https://doi.org/10.24252/jdt.v18n1dnk02

Budiman, Arif, E., & Roem, E. R. (2019). Pemanfaatan media sosial sebagai sarana promosi Perpusda Kabupaten Belitung Timur. Jurnal Ranah Komunikasi, 3, 34–44.

Cahyani, N. P., & Asri, T. M. (2018). Rancangan dan penerapan promosi ruang baca melalui media sosial (instagram) di Ruang Baca Fakultas Ilmu Komputer Universitas Brawijaya Malang. Vok@sindo: Jurnal Ilmu-Ilmu Terapan Dan Hasil Karya Nyata, 06(02), 64–77.

https://vokasindo.ub.ac.id/index.php/vokasindo/article/view/97

Chan, T. T. W., Lam, A. H. C., & Chiu, D. K. W. (2020). From facebook to instagram: Exploring user engagement in an academic library. Journal of Academic Librarianship, 46(6), 102229. https://doi.org/10.1016/j.acalib.2020.102229

Jubilee Enterprise. (2012). Instagram untuk fotografi digital dan bisnis kreatif. Elex Media Komputindo.

Nofriansyah, D., & dkk. (2020). Bisnis online: Strategi dan peluang usaha. Yayasan Kita Menulis.

Prabowo, T. T. (2020). Covid-19 dan reorientasi ruang sosial. In Memperebutkan ruang publik virtual: Literasi, hoax, dan perdamaian (pp. 6–9). Zahir Publishing.

Ramadhanti, T. R. (2016). Fenomena pemanfaatan instagram sebagai media personal branding. Universitas Diponegoro.

Saefullah, R. S. (2018). Media sosial wadah untuk berbagai pengetahuan antar perpustakaan solo raya. Pustakaloka, 10(2), 182. https://doi.org/10.21154/pustakaloka.v10i2.1361

Santoso, A. (2017). Pengaruh konten post instagram terhadap online engagement: Studi kasus pada lima merek pakaian wanita. Institut Teknologi Sepuluh Nopember. http://repository.its.ac.id/2450/7/2813100040-Undergraduate-Theses.pdf

Santoso, A. P., Baihaqi, I., & Persada, S. F. (2017). Pengaruh konten post instagram terhadap online engagement: Studi kasus pada lima merek pakaian wanita. Jurnal Sains Dan Seni ITS, 6(1), 50–54. https://media.neliti.com/media/publications/134833-ID-pengaruh-konten-post-instagram-terhadap.pdf

Saputro, T. Y. A. (2019). Pemanfaatan instagram oleh Perpustakaan Institut Teknologi dan Bisnis Kalbis. UIN Syarif Hidayatullah.

Suratman, B., Sudarwanto, T., Wulandari, S. S., & Pahlevi, T. (2019). Kiat sukses pemasaran online bagi petani. Zifatama Jawara.

Tim Stiletto Book, & Afandi, R. (2019). How to win instagram. Stiletto Book.

Zuhri, M. A. M., & Christiani, L. (2018). Pemanfaatan media sosial instagram sebagai media promosi library based community (studi kasus Komunitas Perpustakaan Jalanan Solo @Koperjas). Jurnal Ilmu Perpustakaan, 7(2), 21-30. https://ejournal3.undip.ac.id/index.php/jip/article/viewFile/22899/20924.




DOI: https://doi.org/10.14421/fhrs.2020.152.167-180

Refbacks

  • There are currently no refbacks.







Fihris Office:

Faculty of Adab and Cultural Sciences Building, 3rd Floor
Sunan Kalijaga State Islamic University Yogyakarta
Jl. Marsda Adisucipto Yogyakarta 55281 Indonesia
Telephone Number: +62-274-513949
e-mail: fihris@uin-suka.ac.id
http://ejournal.uin-suka.ac.id/adab/FIHRIS
 

Creative Commons License

All Publications by Fihris: Jurnal Ilmu Perpustakaan dan Informasi are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

ISSN: 1978-9637 (Print); ISSN: 2745-6390 (Online)

Indexed By : 
Image ImageImageImageImageImageImage