Pawito Pawito


The article deals with media studies attempting to dismantle ideological values conveyed by the content of mass media. After tries to elaborate the significance role of providing the public with constructed reality by means of making representation, the article suggests three methods of inquiry i.e content analysis, semiotic analysis, and critical discourse analysis with some of exemplars.

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Communication Science Departement
Faculty of Social Sciences and Humanities
UIN Sunan Kalijaga Yogyakarta