Yani Tri Wijayanti, Adib Ahmad


The aim of this study is to investigate the effects of induced positive and negative emotion on the risky buying product decision making. The authors hypothesize that participant with induced negative emotion was more taking risk when faced with risky buying product contrast with participant induced positive emotion. Participant were 132 people consist of high-school student, undergraduate student, and adult. The results showed that mean differences was not support the hypothese. Arguments of the research result were discussed.

Full Text:



Arkes, H. R., Herren, L. T., & Isen, A. M., (1988). The role of potential loss in the influence of affect on decision making. Organizational Behavior and Human Decision Processes, 47,181–193.

Chuang SC & Lin, HM (2007) The Effect of Induced Positive and Negative Emotion and Opennes-to-Feeling in Students Consumer Decision Making. Journal of Business Psychology.22:65-78

Chuang SC, Kung CY & Sun YC, (2008). The Effect of Emotions on Variety- Seeking Behavior. Social Behavior and Personality. 36(3): 425-432

Forgas, J. P., & Ciarrochi, J. (2001). On being happy and possessive: The interactive effects of mood and personality on consumer judgments. Psychology & Marketing, 18, 239–260.

Gunawan, Adi W., 2006. Hypnosis- The Art of Subconscious Communication: Meraih Sukses Dengan Kekuatan Pikiran. Penerbit Gramedia Pustaka Utama. Jakarta.

Isen, A. M., & Patrick, R. (1983). The effects of positive affect on risk-taking: When the chips are down. Organizational Behavior and Human Decision Processes, 31, 194–202.

Isen, A. M., Daubman, K. A., & Nowicki, G.P. (1987). Positive affect facilitates creative problem solving. Journal of Personality and Social Psychology, 51,1122-1131.

Isen, A. M., & Geva, N. (1987). The influence of positive affect on acceptable level of risk: The person with a large canoe has a large worry. Organizational Behaviour and Human Decision Processes, 39, 145-154.

Kuvaas, B., & Kaufmann, G. (2004). Impact of mood, framing, and need for cognition and decision makers’ recall and confidence. Journal of Behavioral Decision Making, 17, 59–74.

Lin CH, & LIN HC, (2009) The Effect of Mood States on Variety-Seeking Bahavior: The Moderating Role of Price Promotion. Social Behavior and Personality. 37(10):1307-1312

Mittal, V., & Ross Jr., W. T. (1998). The impact of positive and negative affect and issue framing on issue interpretation and risk taking. Organizational Behavior and Human Decision Processes, 76, 298–324.

Mowen J.C. & Minor M. (2002) Perilaku Konsumen (EdisiKelima):Terjemahan,Erlangga Jakarta.

Shadish, W.R., Cook, T.D. & Campbell, D.T. 2002. Experimental and Quasi-Experimental Designs for Generalized Causal Inference. Boston, MA: Houghton Mifflin Co

Smith, C. A., & Ellsworth, P. C. (1985).Patterns of cognitive appraisal in emotion. Journal of Personality and Social Psychology, 48, 813–838.

Zhao, J. 2006. The Effects of Induced Positive and Negative Emotions on Risky Decision Making. Thesis. Presented at 28th Annual Psychological Society of Ireland Student Congress.


  • There are currently no refbacks.

Published by:
Communication Science Departement
Faculty of Social Sciences and Humanities
UIN Sunan Kalijaga Yogyakarta