Alicia Nadine Cendekiaputri, Sajarwa Sajarwa, Aprillia Firmonasari


Language as a part of the study of communication is often used to build individuals' "image," especially amongst people (such as YouTubers) who are well known to the public. In linguistics, one's use of specific language to express oneself is called one's language style. Language styles serve as "signs," through which users create concepts of themselves and their personalities. As such, individuals' language styles usually have specific purposes and functions. This study will examine the language style used by Cyprien, a French media YouTuber, and its functions using the theory of Catherine Fromilhague using qualitative approach. Its corpus draws on data from Cyprien's five most popular videos (as ascertained based on the number of viewers), which were accessed through YouTube media. The data were obtained by viewing these videos and noting the utterances and language styles used. Afterward, data were classified and analyzed based on the language style used and its function. This research finds that eleven language styles were used, with different frequencies. These styles served argumentative, ornamental, and cognitive functions. The conclusion of this study are used to draw viewers' interest and stave off boredom, thereby ensuring that they are willing to follow Cyprien's channel. At the same time, these language styles are used for a range of purposes, including emphasizing essential points and creating rhythm.


Language Style Function YouTuber Cyprien Sign

Full Text:



jour1actu. (2016, December 13). 1jour1actu. Accessed on May 14, 2019, from

Baron, N. S. (2010). Discourse structures in Instant Messaging: The case of utterance breaks. Language@Internet, 7(4). Retrieved from

Barthes, R. (1970). L'ancienne rhétorique. Paris: Seuil. 172–223.

Blackledge, A. (2003). Imagining a Monocultural Community: Racialization of Cultural Practice in Educational Discourse. Journal of Language, Identity & Education, 2(4), 331–347.

Brewin, M. W. (2013). Media, society, world: Social theory and digital media practice. New Media & Society, 15(7). DOI: 10.1177/1461444813496212.

Çorbacioglu Gonezer, E. (2016). L'utilisation des figures de style dans les campagnes anti-tabac. International Journal of Language Academy, 4(12), 18. DOI: 10.18033/ijla.416

Cyprien. (2013, November 15). Cyprien. Accessed on May 14, 2019, from YouTube:

Editions Hatier. (2019, December 11). Bescherelle: apropos. Accessed on August 20, 2020, from

Fromilhague, C. (2010). Les Figures de Style (2nd ed.). Paris: Armand Colin.

Gert, J. (2015). Wittgenstein, Korsgaard and the publicity of reasons. Inquiry, 58(5). 439–459. DOI: 10.1080/0020174X.2013.776297.

Han, C. (2015). How to do critical discourse analysis: a multimodal introduction. Australian Journal of Linguistics, 35(4). 415–418. DOI: 10.1080/07268602.2015.1033673.

Keraf, G. (2010). Diksi dan gaya bahasa. Jakarta: Gramedia Pustaka Utama.

Kovács, B., & Sharkey, A. J. (2014). The paradox of publicity: how awards can negatively affect the evaluation of quality. Administrative Science Quarterly, 59(1). DOI: 10.1177/0001839214523602.

Kronrod, A., & Danziger, S. (2013). 'Wii will rock you!' The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption. Journal of Consumer Research, 4(1): 726–739. DOI: 10.1086/671998.

Moor, P. J., Heuvelman, A., & Verleur, R. (2010). Flaming on YouTube. Computers in Human Behavior, 26(6): 1536–1546. DOI: 10.1016/j.chb.2010.05.023.

Morgan, B. (2014). The pleasure of the text: what two manuscripts can tell us about becoming God. Medieval Mystical Theology, 23(1): 52–64. DOI: 10.1179/2046572614z.00000000018.

Mukthi, M. (2018). Derap musik rap. Historia. Accessed on May 20, 2019, from

Nadine, A. (2020, May 19). Analisis Gaya Bahasa YouTuber Cyprien. Analisis Gaya Bahasa YouTuber Cyprien. Sleman, D. I. Yogyakarta, Indonesia: Universitas Gadjah Mada.

Place de la Sorbonne. (2020). Catherine Fromilhague. Accessed on May 14, 2019, from

Putri, D. W. (2019). Presentasi diri beauty influencer Abel Cantika melalui YouTube Channel. Profetik: Jurnal Komunikasi, 12(1): 30. DOI: 10.14421/pjk.v12i1.1583.

Reboul, A. (2017). Cognition and communication in the evolution of language. Oxford University Press.

Southeastern University Online Learning. (2016, February 20). 5 types of new media. Accessed on April 23, 2020, from:

Tagliamonte, S. A. (2016). Teen talk: The language of adolescents. Cambridge: Cambridge University Press.

van Deursen, A. J. A. M., & van Dijk, J. A. G. M. (2014). The digital divide shifts to differences in usage. New Media and Society, 16(3): 507–526. DOI: 10.1177/1461444813487959.

Westenberg, W. (2016). The influence of YouTubers on teenagers: A descriptive research about the role YouTubers play. MA Thesis, University of Twente. Accessed on May 20, 2019, from

Wiki YouTube français: Cyprien, (2014, March 8). Accessed on August 24, 2020, from

Yuri, R., & Rosa, R. (2013). An analysis of figurative language used in internet advertisements. E-Journal English Language and Literature, 1(3): 72–78



  • There are currently no refbacks.

Published by:
Communication Science Departement
Faculty of Social Sciences and Humanities
UIN Sunan Kalijaga Yogyakarta

Cp. +62 852-5779-8493