CENTRALISTIC REFORM: A CRITICAL DISCOURSE ANALYSIS OF TAX REFORM CAMPAIGN IN THE DIRECTORATE GENERAL OF TAXES

Tri Juniati Andayani, Ratih Puspa, Henri Subiakto

Abstract


The Directorate General of Taxes (DGT) has been running a tax reform program to enable a comprehensive transformation in the taxation system to create a strong, credible, and accountable tax institution. This program enhances equitable taxation and an excellent and integrated data expansion to increase tax revenues. The discourses on tax reform are primarily promoted on DGT communication channels, including its online social media. This discourse leads to a likely impact of a partial taxation system. Thisresearch aims to analyze the discourse of tax reform on the online social media of DGT using Norman Fairclough’s Critical Discourse Analysis based on texts on online media as the primary data. It was revealed that DGT conveys messages about tax reform in three ways: tax reformation as a public communication campaign, discourse of Indonesia taxation transparency, and discourse of taxation in the Directorate General of Taxes to face the 4.0 industrial revolution. DGT conveys these three discourses according to its work scope as a state institution that constantly strives for making transformations through its programs that are carried out based on the provisions of the umbrella institutions, including the vision and mission of the President. In this case, the President’s vision and mission are inseparable from the demands of the times, international pressure, the history of the nation, and social changes in society.

 


Keywords


Critical Discourse Analysis, Public Communications, Campaign Public Relations, Tax Reformation

Full Text:

PDF

References


Arif, K. (2019, September 20). OPINI: Apa Kabar Reformasi Perpajakan? Bisnis.Com, 1. https://ekonomi.bisnis.com/read/20190321/259/902717/opini-apa-kabar-reformasi-perpajakan

Asmara, R. (2016). Strategi Kebahasaan Presiden Jokowi dalam Menanamkan Ideologi dan Manifesto Pemerintahan. LITERA, 15(2), 379–388. https://doi.org/DOI: 10.21831/ltr.v15i2.11836

Azzura, S. N. (2016). Ini Kebijakan Perpajakan Presiden Jokowi di 2017. Merdeka.Com.

Barron, A. (1984). Public Information Messages: A contrastive genre analysis of state-citizen communication. John Benjamins North America.

Dhakidae, D. (1996). Bahasa dan Kekuasaan: Bahasa, Jurnalisme dan Politik Orde Baru. In Bahasa dan Kekuasaan: Politik Wacana di Panggung Orde Baru (pp. 246–251). Mizan.

Direktorat Jenderal Pajak. (2016). Keputusan Menteri Keuangan Nomor 885/KMK.03/2016 Tentang Pembentukan Tim Reformasi Perpajakan. https://www.pajak.go.id/sites/default/files/d7//KMK 885 2016.pdf

Direktorat Jenderal Pajak. (2018a). Buah Reformasi Pajak, Indonesia Naik Peringkat dalam Penilaian Global Forum. https://www.pajak.go.id/sites/default/files/d7/SP - 31.pdf.

Direktorat Jenderal Pajak. (2018b). Pedoman Komunikasi: Direktorat Jenderal Pajak. Direktorat P2Humas DJP.

Direktorat Jenderal Pajak. (2019). Reformasi Perpajakan. https://www.pajak.go.id/reformasi-perpajakan

Erjavec, K. (2005). Hybrid Public Relations News Discourse. . . European Journal of Communication, 20(2), 155–179. https://doi.org/DOI:10.1177/0267323105052295

Fairclough, N. (2003). Analysing Discourse Norman Fairclough: Textual Analysis for Social Research Norman Fairclough. Routledge.

Fairclough, N. (2013). Critical Discourse Analysis: The Critical Study of Language. Routledge.

Grunig, J. E. (1992). Managing Public Relations. Lawrence Erlbaum Associates.

Hartriani, J. (2017). Transparansi Harus Jadi Prioritas. Katadata.Co.Id. https://katadata.co.id/berita/2017/05/26/transparansi-harus-jadi-prioritas

Heriani, F. N. (2019). Pokok-Pokok Reformasi Perpajakan 2017-2018. Hukumonline.Com. https://www.hukumonline.com/berita/baca/lt58e397763e8bc/ini-program-reformasi-perpajakan-kemenkeu/

Hooker, V. M. (1996). Virginia Matheson Hooker, Bahasa dan Pergeseran Kekuasaan di Indonesia: Sorotan Terhadap Pembakuan Bahasa Orde Baru. In Bahasa dan Kekuasaan: Politik Wacana di Panggung Orde Baru (pp. 56–76). Mizan.

Iskandar. (2018). Siapkah Indonesia Menghadapi Revolusi Industri 4.0 di Era Digital? Liputan6.Com. https://www.liputan6.com/tekno/read/3535840/siapkah-indonesia-menghadapi-revolusi-industri-40-di-era-digital

Juwita, R. (2019). Discourse Technologist Praktisi Public Relations Tentang Program Corporate Social Responsibility Industri Pertambangan Batu Bara di Kalimantan Timur. Universitas Airlangga.

Katadata.co.id. (2016). Transaksi E-Commerce Indonesia Naik 500% dalam 5 Tahun. Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2016/11/16/transaksi-e-commerce-indonesia-naik-500-dalam-5-tahun

Kementerian Keuangan Republik Indonesia. (2019). Media Keuangan: Transparansi Informasi Kebijakan Fiskal. Kemenkeu.Go.Id. https://www.kemenkeu.go.id/media/11884/media-keuangan-maret-2019.pdf

Kementerian Keuangan Republik Indonesia. (2020). Peraturan Presiden Nomor 74 Tahun 2017 Tentang Peta Jalan Sistem Perdagangan Nasional Berbasis Elektronik (Road Map E-Commerce) Tahun 2017-2019. Kemenkeu.Go.Id. https://jdih.kemenkeu.go.id/fullText/2017/74TAHUN2017PERPRES.pdf

Komisi Pemberantasan Korupsi. (2018). Penindakan. https://acch.kpk.go.id/id/statistik/tindak-pidana-korupsi

Komisi Pemilihan Umum. (2020). Visi Misi Program Aksi Ir. H.Joko Widodo-Drs. H.M. Jusuf Kalla Pemilu Presiden dan Wakil Presiden Tahun 2014. Kpu.Go.Id. https://www.kpu.go.id/koleksigambar/Visi_Misi_JOKOWI-JK.pdf

Lee, Modecai., Grant, Neeley., Kendra, S. (2012). The Practice of Government Public Relations. CRC Press.

Lee, M., Neeley, G. W., Stewart, K., Neeley, G., & Stewart, K. (2012). The Practice of Government Public Relations (CRC Press).

Meisyaroh, S. (2013). Determinasi Teknologi Masyarakat dalam Media Sosial. Jurnal Komunikasi Dan Bisnis, I, 36–46. http://jurnal.kwikkiangie.ac.id/index.php/JKB/article/view/59

Millar, D. P., & Heath, R. L. (2004). Responding to Crisis: A Rhetorical Approach to Crisis Communicatio. Lawrence Erlbaum Associates.

Motion, Judy., C Kay, W. (2005). A Discourse Perspective for Critical Public Relations Research: Life Sciences Network and the Battle for Truth. Journal of Public Relations Research, 17(1), 49–67. https://www.researchgate.net/publication/33050866_A_Discourse_Perspective_for_Critical_Public_Relations_Research_Life_Sciences_Network_and_the_Battle_for_Truth

Nawawi, A. I. (2018). Wacana Identitas Penyandang Disabilitas dalam Press Release Pada Program Corporate Social Responsibility. Universitas Airlangga.

OECD. (2018). Global Forum on Transparency and Exchange of Information for Tax Purposes. https://www.oecd.org/tax/transparency/

Onggo, B. J. (2004). Cyber Public Relations. PT. Media Elex Komputindo (Gramedia Group).

Prasetyo, A. (2019). Indonesia Terus Berjuang Jadi Anggota OECD. Media Indonesia. Media Indonesia. https://mediaindonesia.com/read/detail/264298-indonesia-terus-berjuang-jadi-anggota-oecd

Penggunaan Bahasa Indonesia dalam Pidato Resmi Presiden dan/atau Wakil Presiden Serta Pejabat Negara Lainnya, (2010).

Shoemaker, P. J. & S. D. R. (2014). Mediating the Message in the 21st. Routledge.

Soemanto RB, Sudarto, dan S. (2014). Pemahaman Masyarakat Tentang Korupsi. Yustisia, 3(1), 80–88. https://jurnal.uns.ac.id/yustisia/article/viewFile/10124/9032




DOI: https://doi.org/10.14421/pjk.v14i2.2132

Refbacks

  • There are currently no refbacks.




Published by:
Communication Science Departement
Faculty of Social Sciences and Humanities
UIN Sunan Kalijaga Yogyakarta
Email: profetik.uinsuka@gmail.com

Cp. +62 852-5779-8493