Capital Market Knowledge, Return, Risk Perception, Technological Advancement, and Investment Interest in Social Media : (Case Study on Followers of the Instagram Account of @ngertisaham)

Bayu Tri Cahya; Dwi Putri Restuti; Syarif Hidayatullah; Ratih Paramita Sari

doi:10.14421/jai.2023.2.1.27-40

Authors

Bayu Tri Cahya IAIN Kudus
Dwi Putri Restuti IAIN Kudus
Syarif Hidayatullah IAIN Kudus
Ratih Paramita Sari Universitas Terbuka

DOI:

https://doi.org/10.14421/jai.2023.2.1.27-40

Abstract

Purpose: This study aims to determine and investigate the effect of capital market knowledge, return, risk perception, and technological advancement on investment interest in social media.

Methodology: The present study employs a descriptive research design that utilizes quantitative methods. The study's population consisted of followers of the @ngertisaham account on Instagram. A sample of 100 respondents was collected using the Slovin formula. The data collection methodology applies a questionnaire, and next, the acquired data is processed employing the IBM SPSS Statistics version 25 software application. The data analysis technique uses a validity test, reliability test, classical assumption test, and hypothesis testing (multiple linear regression analysis, coefficient of determination, f-test, and t-test).

Findings: The findings of this study show that there is only a partial relationship between capital market knowledge, technological advancement, and investment interest among Instagram followers of the @ngertisaham account. However, this relationship is not significant. In contrast, the return and risk perception variables show positive and statistically significant effects on investment interest among Instagram followers of the @ngertisaham account.

Novelty: The novelty aspect of this study is using respondents of Instagram followers of the @ngertisaham account.

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Author Biographies

Bayu Tri Cahya, IAIN Kudus

Dwi Putri Restuti, IAIN Kudus

Syarif Hidayatullah, IAIN Kudus

Ratih Paramita Sari, Universitas Terbuka

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