Strategi Personal Branding Dedi Mulyadi Sebagai Tokoh Politik Humanis Di Akun Instagram @dedimulyadi71

Hilda Badriyah; Detya  Wiryani; Ahmad Taufiq Maulana  Ramdan

doi:10.14421/hum.v4i1.3561

Authors

Hilda Badriyah Universitas Indonesia Membangun
Detya Wiryani Universitas Indonesia Membangun
Ahmad Taufiq Maulana Ramdan Universitas Indonesia Membangun

DOI:

https://doi.org/10.14421/hum.v4i1.3561

Keywords:

Personal branding, politik humanis, komunikasi digital, komunikasi politik

Abstract

Abstract

Personal branding strategy of Dedi Mulyadi as a humanist political figure on Instagram @dedimulyadi71 This study analyzes how Dedi Mulyadi uses Instagram to build a humanist political image through consistent visual storytelling, cultural symbols, and direct social engagement. Using a qualitative descriptive method with an interpretative approach, data were gathered from Instagram content analysis and in-depth interviews with followers. Findings reveal that Mulyadi’s empathetic and grounded communication style fosters public trust and reshapes perceptions of political leadership. His strategy highlights the power of authentic narratives in digital political branding. This research contributes to political communication studies and offers practical insights for politicians navigating social media platforms.

Keywords: Personal Branding, Humanist Politics, Digital Communication, Political Narative