MEDIA RELATIONS DI MEDIA MASSA

Authors

  • R. Sumantri Raharjo Akademi Komunikasi Indonesia Yogyakarta

DOI:

https://doi.org/10.14421/pjk.v9i2.1204

Keywords:

public relations, media relations, media image

Abstract

Every organization needs to buid it’s image. Media relations is one of the ways to make good image. The activities refer to how organization using media to affect their publics to reach organization goal. Mass media usually be used by corporate to make corporate and product images, but it also needs to build images .This research emphasize on media relations management in media. TVRI Jogja and Jogja TV are choosen to represent public and commercial elect ronic media. It’s aim to know media orientation, technical media relations and their differences.

Downloads

Download data is not yet available.

References

Ardianto, Elvinaro,Lukiati Komala, Siti Karlinah. 2010. Komunikasi Massa.Bandung: Simbiosa

,2010.Metodologi Penelitian untuk Public Relations:Kuantitatif dan Kualitatif.Bandung:Simbiosa

Bland, Michael, Alison Theaker, David Wragg.2005. Media Relations:How To Get Results.London:Kogan Page

Daymon,Christine, Immy Holloway.2011. Qualitatif Research: Methods in Public Relations andMarketing Communications 2nd. New York:Rouledge

Lattimore, Dan Et all. 2010. Public Relations : Profesi dan Praktik.Jakarta: Salemba Humanika

Moleong, Lexy J, 2005. Metode Penelitian Kualitatif.Bandung: Remaja Rosda Karya

Mutojo, Siswanto.2004. Membangun Citra Perusahaan : Sebuah Sarana Penunjang Keberhasilan Pemasaran.Jakarta: Damar Mulia Pustaka

Nuruddin,Muhammad Syaifullah. 2004.

Media Relations :Panduan Praktis Praktisi Public Relations. Malang: Cespur

Raharjo, Sumantri. 2011. Komodifikasi Budaya Lokal dalam Televisi :Studi Wacana Kritis Komodifikasi Pangkur Jenggleng TVRI Yogyakarta.dalam Jurnal Komunikasi Vol. 5 No 2 .Program Studi Ilmu Komunikasi UII

Saputra,Wahidin, Rulli Nasrullah. 2010.

Public Relations 2.0:Teori dan Praktik Public Relations di Era Cyber. Depok:Gramata.

Yosal Iriantara,2005. Media Relations; Konsep, Pendekatan dan Praktik. Bandung :Simbiosa Rekatama Media

Downloads

Published

2017-04-29

Issue

Section

Articles