METAMORPHOSIS FROM MUSIC TO POLITICS: STUDY ON CELEBRITY GIRING GANESHA IN INDONESIAN LEGISLATIVE ELECTION

Authors

  • Achmad Jamil Fakultas Ilmu Komunikasi, Universitas Mercu Buana
  • Rizki Briandana Fakultas Ilmu Komunikasi, Universitas Mercu Buana
  • Rustono Farady Marta Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Satya Negara Indonesia
  • Fahmi Fotaleno Fakultas Ilmu Komunikasi, Universitas Mercu Buana
  • Muhammad Raqib Mohd Sofian Universiti Sains Islam Malaysia

DOI:

https://doi.org/10.14421/pjk.v15i1.2155

Keywords:

Political Communication, Legislative Election, Giring Ganesha, Music & Politics

Abstract

This study aims to analyze the metamorphosis of Giring Nidji from Music Stage to Politics Stage. Political dynamics in Indonesia are an attraction for all groups and levels of society, including musicians. This research begins by looking at the phenomenon of artists who have entered the world of politics, in this case Giring Ganesha, the vocalist of the band Nidji. He decided to leave the world of music that had raised his name to advance in the 2019 Legislative Candidate Election. After 15 years of working in the music world with his band Nidji, Giring Ganesha finally decided to resign and chose to enter politics. This study used the Symbolic Interaction Theory of George Herbert Mead and Herbert Blumer. This type of research is qualitative with a constructivist paradigm using a case study research method. The data collection techniques used interviews and observations. Four informants were selected as the main data and Giring himself was the key informant in this study. The results of this study indicate that in the metamorphosis process of Giring Ganesha from a musician to a politician, he has gone through several long stages such as preparation stage, play stage, game stage, generalizing stage, and becoming a legislative candidate. Eventually, he has formed his current self-concept and thoughts as a politician.

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Author Biographies

  • Achmad Jamil, Fakultas Ilmu Komunikasi, Universitas Mercu Buana
    Achmad Jamil is an Associate Professor in Master Communication Program, Universitas Mercu Buana.
  • Rizki Briandana, Fakultas Ilmu Komunikasi, Universitas Mercu Buana
    Rizki currently works in Universitas Mercu Buana Jakarta. Rizki is an alumnus from School of Communication, Universiti Sains Malaysia, where he acquired his Master and Doctoral Degree. Rizki’s best interests are about Film, Television Studies and New Media
  • Muhammad Raqib Mohd Sofian, Universiti Sains Islam Malaysia
    Communication Program, Faculty of Leadership and Management, Universiti Sains Islam Malaysia

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Published

2022-07-04

Issue

Vol. 15 No. 1 (2022)

Section

Articles

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