Rancang Bangun Modul Rak Portabel Untuk Pajang Pameran: Studi Kasus Kelompok Usaha UMKM Kapanewon Moyudan, Sleman
Keywords:
UMKM, pemasaran, portabel, rak modularAbstract
Usaha Mikro Kecil Menengah merupakan bagian dari perekonomian nasional yang memiliki peran penting pada pertumbuhan ekonomi negara. Namun demikian, UMKM merupakan unsur pembangunan ekonomi yang mengalami kerentanan, salah satunya dalam hal pemasaran.Penelitian ini, bertujuan mengembangkan rak modular yang sesuai dengan kriteria keperluan kelompok usaha. Rancangan diperoleh dengan metode perancangan modular, untuk mendapatkan rancangan yang ringkas dan fleksibel. Hasil rancangan adalah modul alat pajang pameran, berjumlah 5 modul. Uji coba rancangan, dilakukan pada pameran gelar produk di tingkat lokal.
[Small and Medium Enterprises (UmKM) are part of the national economy that have an important role in the country's economic growth. However, UMKM are elements of economic development that experience vulnerability, one of which is in terms of marketing. This study aims to develop a modular shelf that meets the criteria for the needs of a business group. The design is obtained by the modular design method, to obtain a concise and flexible design. The result of the design is an exhibition display module, totaling 5 modules. Design trials, carried out at product exhibitions at the local level.]
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