RELASI BONDING DALAM MASYARAKAT BINAAN CSR (Studi Deskriptif Interpretif Relasi Sosial Masyarakat Binaan CSR PT Pertamina RU II Sungai Pakning di Kabupaten Bengkalis)
DOI:
https://doi.org/10.14421/pjk.v12i1.1547Keywords:
CSR, komunikasi pembangunan, modal sosial, relasi bondingAbstract
Abstrak. Penelitian ini beranjak dari terbatasnya kajian CSR (Corporate Social Responsibility) yang berorientasi pada masyarakat penerima manfaat yang ada di Indonesia. Teori yang diadaptasi dalam penelitian ini adalah teori modal sosial yang dikemukakan oleh Woolcock & Narayan. Metode penelitian dalam penelitian ini adalah kualitatif dengan pendekatan deskriptif interpretif model Neuman. Penelitian ini menelaah bentuk modal sosial dalam bentuk relasi sosial bonding yang ada di masyarakat. Hasil penelitian ini menunjukkan bahwa relasi bonding terdapat dalam pola-pola relasi dalam masyarakat binaan yang menunjukkan bahwa ikatan intra kelompok penting untuk diperhatikan guna menjaga kekompakan kelompok. Hasil ini menunjukkan bahwa bentuk relasi sosial bonding memiliki dampak yang penting terhadap pelaksanaan CSR di suatu perusahaan. Relasi ini penting untuk dijaga melalui kegiatan komunikasi dialogis yang bertujuan untuk pembangunan yang dilakukan melalui cara-cara yang lebih intensif, terbuka dan partisipatif guna melahirkan relasi sosial yang sehat dan berkelanjutan. Kata kunci: CSR; komunikasi pembangunan; modal sosial; relasi bonding
Abstract. This research moved from the limited study of CSR (Corporate Social Responsibility) oriented to beneficiary communities in Indonesia. The theory adapted in this study is the theory of social capital proposed by Woolcock & Narayan. The research method in this study was qualitative with the interpretive descriptive approach of the Neuman model. This research examines forms of social capital in form of social relations that exist in society. The results of this study indicate that there are form of social relations that exist in society, namely bonding relations. Bonding relations show that intra-group bonds are important to consider in order to maintain group cohesiveness. These results indicate that the form of social relations have an important impact on the implementation of CSR in a company. This relation is important to be maintained through communication activities aimed at development carried out through more intensive, open and participatory ways in order to create Health and sustainable Social relations. Keywords: CSR; Development Communication; Social Capital; Bonding Relations
Downloads
References
Buku:
Coleman, J. (1999). Social Capital in the Creation of Human Capital. Cambridge: Harvard University Press.
Elkington, J. (1997). Cannibal with Forks. Oxford: Capstone.
Neuman, W. L. (2013). Metode Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif Edisi Ketujuh. Jakarta: Indeks.
W.B. Werther, J., dan Chandler, D. (2011). Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. California: Sage Publications.
Artikel dalam buku kumpulan artikel:
Goodwind, N. R. (2003). Five Kinds of Capital: Useful Concept for Sustainable Development. Global Development and Environment Institute Working Paper Tufts University, 3-7.
Putnam, R. (1993). The Prosperus Community: Social Capital and Public Life. Dalam E. Ostrom, & T. Ahn, Foundation of Social Capital (hal. 35-42). Massachusetts: Edward Elgas Publishing Limited.
Qudsy, S. Z. (2015). Fenomena Dusun Kasuran dalam Lima Pendekatan Penelitian Kualitatif: Sebuah Perbandingan. Dalam J. W. Creswell, Penelitian Kualitatif & Desain Riset (hal. VII-XIV). Yogyakarta: Pustaka Pelajar.
Waddock, S., dan Googins, B. K. (2011). The Paradoxes of Communication Corporate Social Responsibility. Dalam O. Ihlen, & S. M. Jennifer L. Bartlett, The Handbook of Communication and Corporate Social Responsibility (hal. 23-44). West Sussex: Wiley-Blackwell.
Jurnal:
Cortado, F., dan Chalmeta, R. (2016). Use of Social Network as a CSR Communication Tool. Cogent Business & Management Vol. 3, 1-18.
Morsing, M., dan Schultz, M. (2006). CSR Communication: Stakeholder information, response, and involvement strategies. Business Ethics: A European Review, 15 (4), 323-338.
Woolcock, M. (1998). Social Capital and Economic Development: Towars a Theoritical Synthesis and Policy Framework. Theory and Society, Vol. 27, No. 2, 151-208.
Woolcock, M., dan Narayan, D. (2000). Social Capital: Implication for Development Theory, Research and Policy. The World Bank Researcy Observer Oxford University Press, Vol. 15, No. 2, 225-249.
Website:
Edelman. (2018, Mei 5). Trust: 2009 Edelman Trust Barometer. Diambil kembali dari www.edelman.com/trust/2009/docs/Trust_Book_Final_2.pdf
Downloads
Published
Issue
Section
License
Please find the rights and licenses in Profetik: Jurnal Komunikasi by submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Profetik's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Profetik permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Profetik on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article (please read out deposit policy), The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Profetik: Jurnal Komunikasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Profetik will not be held liable for anything that may arise due to the author(s) internal dispute. Profetik will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Profetik entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Profetik will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Profetik's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
