Pemberdayaan UMKM Desa Ridan Permai melalui Inovasi Produk dan Digitalisasi Pemasaran

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving local economic growth. However, limitations in product innovation and the use of digital technology remain major challenges for MSMEs in rural areas. This community service activity aims to empower MSMEs in Ridan Permai Village through product innovation and marketing digitalization to increase business competitiveness. The methods used included outreach, product innovation training, branding and packaging assistance, and digital marketing training based on social media and marketplaces. The results of the activity showed improved product quality, enhanced digital marketing capabilities, and increased market reach for MSMEs. This program has had a positive impact on increasing competitiveness and the potential for increasing MSME income.