Sosialisasi tentang Pemanfaatan Instagram sebagai Media Pemasaran di UMKM Ridan Permai

Abstract

The development of digital technology has driven significant changes in marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). However, many MSMEs in rural areas still haven't optimally utilized social media, particularly Instagram, as a marketing tool. This community service activity aims to improve the understanding and skills of MSMEs in Ridan Permai in utilizing Instagram as a digital marketing medium. The methods used included outreach, content creation training, and mentoring on how to use Instagram features. The results of the activity indicate an increase in MSMEs' understanding of digital marketing strategies, their ability to create promotional content, and their increased use of Instagram as a marketing medium. This program has had a positive impact on expanding market reach and enhancing MSME competitiveness.