Pembuatan Katalog Produk Siswa Menggunakan WhatsApp Business di SMP Negeri 2 Bangkinang Kota

Abstract

The utilization of digital technology in entrepreneurial activities has become increasingly important in the modern era, including for junior high school students. One of the most accessible and widely used platforms is WhatsApp Business, which features a product catalog to support marketing activities. However, the use of this feature is still not optimal among students. This community service activity aims to enhance the skills of students at SMP Negeri 2 Bangkinang Kota in creating product catalogs using WhatsApp Business as a simple digital marketing tool. The methods employed include socialization, application usage training, and hands-on practice in developing product catalogs. The results of the activity indicate an improvement in students’ understanding of digital marketing, their ability to create product catalogs, and an increased interest in entrepreneurship. This program contributes to the development of digital literacy and entrepreneurial skills among students from an early age.