Jurnal Sosiologi Reflektif

LOGO-TEKNIK IKLAN NAN CITRA NEGATIF

2016-09-08

Authors

  • Sihabul Millah
    STIQ An-Nur

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Vol. 9 No. 1 (2014)
Page: 146-153
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How to Cite

LOGO-TEKNIK IKLAN NAN CITRA NEGATIF. (2016). Jurnal Sosiologi Reflektif, 9(1), 146-153. https://ejournal.uin-suka.ac.id/isoshum/sosiologireflektif/article/view/1133

Abstract

This paper studies various kinds of ads that attract women as target. Using Rollan Bartrès’s model of analysis, the results showed that the logo-techniquesin advertising work well to raise the basic human instincts, such as the instincts of intimacy, sex, fear, and the idols that has strong effect to women.