DAYA TARIK MENJAMURNYA RESTORAN KOREA DI YOGYAKARTA
https://doi.org/10.14421/jsr.v14i2.1762
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Abstract
Korean restaurants in Yogyakarta are flourishing in the past ten years. A lot of Korean restaurants, either in small or big scale, are not only attracting people living in Yogyakarta but also attracting the tourists coming to Yogyakarta. This paper is the result of quantitative and qualitative research with the research object students of Diploma Korean Language Program, Vocational College, Gadjah Mada University. The respondents were selested because those students are millenial generation who follow the fast growing of Korean restaurants in Yogyakarta while at the same time the main customers of those restaurants. As result of the research, the reasons why Korean restaurats exist in Yogyakarta because they need to expand their market outside of Korea and many people are interested coming to Korean restaurants because it is the easiest way to taste Korean cuisine as part of Korean culture without coming to South Korea. Moreover, the difficulties experienced by customers when eating in Korean restaurants are questioning whether the food or drink served is halal (because pork and alcohol are the common dishes in Korea) and the price which is more expensive than the price of Indonesian local foods .
Tulisan ini membahas mengenai fenomena menjamurnya berbagai restoran Korea di Yogyakarta dalam kurun waktu sepuluh tahun terakhir. Berbagai restoran Korea, baik dalam skala kecil maupun besar tersebut tidak hanya menarik bagi warga yang tinggal di Yogyakarta tetapi juga turis yang datang ke Yogyakarta. Tulisan ini merupakan hasil penelitian kuantitatif dan kualitatif dengan objek penelitian mahasiswa Prodi D3 Bahasa Korea, Sekolah Vokasi, Universitas Gadjah Mada. Objek tersebut dipilih karena mereka merupakan generasi millenial yang mengikuti perkembangan pesat tumbuhnya restoran Korea di Yogyakarta sekaligus penikmat utama dari restoran-restoran tersebut. Tulisan ini juga membahas mengapa restoran Korea tersebut banyak muncul di Yogyakarta dan mengapa banyak orang tertarik untuk pergi ke restoran Korea di Yogyakarta. Selain itu juga dibahas mengenai hambatan saat berkunjung ke restoran Korea, diantaranya adalah makanan yang disajikan belum tentu halal (karena daging babi dan alkohol adalah menu yang sangat wajar di makanan Korea) dan harga yang lebih mahal dari makanan Indonesia.
Keywords:
Korean Restaurant, Halal, Tourism, AttractivenessReferences:
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