PENGARUH TAHAPAN SOSIALISASI TERHADAP BUDAYA ORGANISASI PADA KARYAWAN PT. RADIO CANDRIKA WIDYA SWARA BANDUNG
Abstract
Abstract. Today's global broadcasting industry provides greater opportunities for industry players as radio listeners continue to move and entertain in a wider range of media. This makes greater open market opportunities in the radio industry. Therefore to respond to the increasing competition, companies must be balanced with the quality of their employees' performance. By way of instilling an organizational culture in the company through a process of socialization carried out by new employees, which includes stages of pre-arrival, involvement and metamorphosis as variables in the stages of socialization. The data collected were 30 respondents obtained from all employees of PT. Radio Candrika Widya Swara Bandung. The results of the quantitative descriptive analysis showed that the three stages of socialization were adjusted to the value of 2,048 with the following, at the pre-arrival stage, obtained results of 75.6% and 9,319, the results of tcounts of 9319 showed that t count>ttable means ho is rejected and ha is accepted, then the stage of involvement gets results of 82.4% and 11,465, the results of tcount 11.465 show that tcount>ttable which means ho is rejected and ha is accepted, then at the metamorphosis stage has a result of 84.3% and 12,276, the results of tcount 12.276 show that tcount>ttable ho rejected and ha accepted. From the three variables, it can be concluded that the three stages of pre-arrival socialization, involvement and metamorphosis have a positive and significant influence on organizational culture. Keywords: Organizational culture, socialization, pre-arrival stages, stages of encounter and stages of metamorphosis
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Artikel dalam internet:
Nielsen. (2016). Radio Masih Memiliki Tempat di Hati Pendengarnya. Diperoleh dari (www.nielsen.com/id/en/press-room/2016/RADIO-MASIH-MEMILIKI-TEMPAT-DI-HATI-PENDENGARNYA.html)
DOI: https://doi.org/10.14421/pjk.v12i1.1543
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Communication Science Departement
Faculty of Social Sciences and Humanities
UIN Sunan Kalijaga Yogyakarta
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