KETIDAKSANTUNAN DALAM KOMENTAR PUBLIK PADA VIDEO PIDATO PERDANA PRESIDEN PRABOWO: KAJIAN SOSIOPRAGMATIK
DOI:
https://doi.org/10.14421/ajbs.2025.090102Kata Kunci:
ketidaksantunan, sosiopragmatik, Culpeper, komentar publik, media sosial.Abstrak
Penelitian ini bertujuan mengungkap strategi ketidaksantunan yang digunakan warganet dalam kolom komentar video pidato perdana Prabowo Subianto sebagai Presiden Republik Indonesia di kanal YouTube BeritaSatu. Fenomena maraknya komentar kasar dan tidak santun di media sosial, khususnya dalam diskursus politik, menjadi latar belakang studi ini. Penelitian dilakukan dengan pendekatan deskriptif kualitatif menggunakan teori ketidaksantunan dari Culpeper dalam kerangka sosiopragmatik. Data berupa komentar publik dianalisis untuk mengidentifikasi jenis dan strategi ketidaksantunan, seperti bald on record impoliteness, sarcasm and mock impoliteness, negative impoliteness, positive impoliteness, off-record impoliteness. Hasil penelitian menunjukkan bahwa komentar warganet memuat pola ketidaksantunan tertentu yang merefleksikan ketegangan sosial-politik serta ekspresi ideologis di ruang digital. Temuan ini memperluas cakupan kajian sosiopragmatik dan menegaskan pentingnya etika berbahasa dalam ruang publik digital.
Unduhan
Referensi
Altahmazi, Thulfiqar Hussein, dan Raith Zeher Abid. 2023. “‘Relatively Civilized, Relatively European’: Offence and Online (de)Normalization of Media Racism.” Discourse & Society 34 (5): 527–46. https://doi.org/10.1177/09579265231173264.
Andersson, Marta. 2021. “The climate of climate change: Impoliteness as a hallmark of homophily in YouTube comment threads on Greta Thunberg’s environmental activism.” Journal of Pragmatics 178 (Juni): 93–107. https://doi.org/10.1016/j.pragma.2021.03.003.
BeritaSatu, dir. 2024. [FULL] Pidato Perdana Presiden RI Ke-8 Prabowo Subianto Https://Www.Youtube.Com/Watch?v=mb2Jw47oVl8. BeritaSatu. 53:15. https://youtu.be/mb2Jw47oVl8?si=VCFPPnEfqRo9eY5R.
Blitvich, Pilar Garcés-Conejos. 2010. “The YouTubification of Politics, Impoliteness and Polarization.” Chapter. Https://Services.Igi-Global.Com/Resolvedoi/Resolve.Aspx?Doi=10.4018/978-1-61520-773-2.Ch035, IGI Global, Januari 1. youtubification-politics-impoliteness-polarization. https://doi.org/10.4018/978-1-61520-773-2.ch035.
Brown, Penelope, dan Stephen C. Levinson. 1987. Politeness: Some Universals in Language Usage. Cambridge University Press.
Culpeper, Jonathan. 1996. “Towards an Anatomy of Impoliteness.” Journal of Pragmatics 25 (3): 349–67. https://doi.org/10.1016/0378-2166(95)00014-3.
Culpeper, Jonathan. 2011. Impoliteness: Using Language to Cause Offence. Cambridge University Press.
Culpeper, Jonathan. 2011. “Introducing Impoliteness.” Dalam Impoliteness: Using Language to Cause Offence. Cambridge University Press.
Culpeper, Jonathan, ed. 2011. “Understanding Impoliteness II: Intentionality and Emotions.” Dalam Impoliteness: Using Language to Cause Offence. Studies in Interactional Sociolinguistics. Cambridge University Press. https://doi.org/10.1017/CBO9780511975752.004.
Culpeper, Jonathan, Michael Haugh, dan Dániel Z. Kádár, ed. 2017. The Palgrave Handbook of Linguistic (Im)Politeness. Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-37508-7.
Culpeper, Jonathan, dan Marina Terkourafi. 2017. “Pragmatic Approaches (Im)Politeness.” Dalam The Palgrave Handbook of Linguistic (Im)Politeness. Palgrave Macmillan. https://doi.org/10.1057/978-1-137-37508-7_2.
Dorst, I. van, M. Gillings, dan J. Culpeper. 2024. “Sociopragmatic variation in Britain: A corpus-based study of politeness.” Journal of Pragmatics 227: 37–56. Scopus. https://doi.org/10.1016/j.pragma.2024.04.009.
Dynel, M., dan J. Chovanec. 2021. “Creating and sharing public humour across traditional and new media.” Journal of Pragmatics 177: 151–56. https://doi.org/10.1016/j.pragma.2021.02.020.
Dynel, Marta. 2013. Developments in Linguistic Humour Theory. John Benjamins Publishing Company.
Dynel, Marta, dan Jan Chovanec. 2015. Participation in Public and Social Media Interactions. John Benjamins Publishing Company.
GMI, Tim Riset. 2024. “YouTube Statistics 2024 [Users by Country + Demographics].” Official GMI Blog, November 3. https://www.globalmediainsight.com/blog/youtube-users-statistics/.
Google Team. 2024. “Pedoman Komunitas & Kebijakan YouTube - Panduan Cara Kerja YouTube.” https://www-youtube-com.translate.goog/howyoutubeworks/policies/community-guidelines/?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=sge#enforcing-community-guidelines.
Hariyanto, Bambang. 2010. “ISTILAH-ISTILAH KHUSUS DALAM CHATTING (Sebuah Analisis Sosiopragmatik).” Adabiyyāt: Jurnal Bahasa dan Sastra 9 (2): 2. https://doi.org/10.14421/ajbs.2010.09205.
Jucker, Andreas H., dan Larssyn Staley. 2017. “(Im)Politeness and Developments in Methodology.” Dalam The Palgrave Handbook of Linguistic (Im)Politeness, disunting oleh Jonathan Culpeper, Michael Haugh, dan Dániel Z. Kádár. Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-37508-7_16.
Karim, S.H. Taher. 2024. “Kurdish social media sentiment corpus: Misyar marriage perspectives.” Data in Brief 57. Scopus. https://doi.org/10.1016/j.dib.2024.110989.
Kienpointner, Manfred, dan Maria Stopfner. 2017. “Ideology and (Im)Politeness.” Dalam The Palgrave Handbook of Linguistic (Im)Politeness, disunting oleh Jonathan Culpeper, Michael Haugh, dan Dániel Z. Kádár. Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-37508-7_4.
Kolhatkar, Varada, Hanhan Wu, Luca Cavasso, Emilie Francis, Kavan Shukla, dan Maite Taboada. 2020. “The SFU Opinion and Comments Corpus: A Corpus for the Analysis of Online News Comments.” Corpus Pragmatics 4 (2): 155–90. https://doi.org/10.1007/s41701-019-00065-w.
Lange, P.G. 2014. “Commenting on YouTube rants: Perceptions of inappropriateness or civic engagement?” Journal of Pragmatics 73: 53–65. Scopus. https://doi.org/10.1016/j.pragma.2014.07.004.
Leech, Geoffrey N. 2016. Principles of Pragmatics. Routledge.
Locher, Miriam A., dan Sage L. Graham. 2010. Interpersonal Pragmatics. Walter de Gruyter.
Lusiana, Martha. 2017. “ANALISIS KETIDAKSANTUNAN DI MEDIA SOSIAL (Studi Kasus Kelompok Haters Ayu Ting Ting di Instagram).” Universitas Gadjah Mada. https://etd.repository.ugm.ac.id/penelitian/detail/128121.
Maros, Marlyna, dan Liyana Rosli. 2017. “Politeness Strategies in Twitter Updates of Female English Language Studies Malaysian Undergraduates.” 3L: Language, Linguistics, Literature® The Southeast Asian Journal of English Language Studies 23 (1): 1. http://ejournal.ukm.my/3l/article/view/16103.
Mattfeldt, Anna. 2024. “Digital Expressions of Grief and Mourning between Music, Language and Speechlessness.” Zeitschrift Für Literaturwissenschaft Und Linguistik 54 (3): 531–57. https://doi.org/10.1007/s41244-024-00347-0.
Miles, Matthew B., A. Michael Huberman, dan Johnny Saldana. 2013. Qualitative Data Analysis: A Methods Sourcebook. SAGE Publications.
Mortazavi, Seyed Mohammadreza, Hamed Zandi, dan Mohammad Makki. 2024. “‘A History Lesson, Perhaps, for My Novice Counterpart’: The Analysis of (Im)Politeness in Political Twitter (X).” Journal of Language Aggression and Conflict 12 (2): 289–317. https://doi.org/10.1075/jlac.00091.mor.
Muljartono, Joshua Alberto. 2021. “Analisis Incivility dalam News Comment Youtube KompasTV pada Pemberitaan Banjir di Jakarta.” Bachelor_thesis, Universitas Multimedia Nusantara. https://kc.umn.ac.id/id/eprint/17649/.
Papacharissi. 2018. “A Networked Self and Platforms, Stories, Connections.” Routledge & CRC Press. https://www.routledge.com/A-Networked-Self-and-Platforms-Stories-Connections/Papacharissi/p/book/9781138722682.
Putri Suci Liony Sumaryana, Author. 2022. “Analisis Ketidaksantunan Bahasa Pada Komentar Warganet Belanda Terhadap Kebijakan Avondklok = Analysis of Language Impoliteness in Dutch Netizens’ Comments on Avondklok’s Policy.” Universitas Indonesia Library, Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia. https://lib.ui.ac.id.
Riskin, Arieh, Amir Erez, Trevor A. Foulk, dkk. 2015. “The Impact of Rudeness on Medical Team Performance: A Randomized Trial.” Pediatrics 136 (3): 487–95. https://doi.org/10.1542/peds.2015-1385.
Salimi, Esmaeel Ali, dan Seyed Mohammadreza Mortazavi. 2024. “Impoliteness in Twitter Discourse: A Case Study of Replies to Donald Trump and Greta Thunberg.” Baltic Journal of English Language, Literature and Culture 14 (Mei): 86–107. https://doi.org/10.22364/BJELLC.14.2024.06.
Saz-Rubio, M Milagros del. 2023. “Assessing Impoliteness-Related Language in Response to a Season’s Greeting Posted by the Spanish and English Prime Ministers on Twitter.” Journal of Pragmatics 206 (Maret): 31–55. https://doi.org/10.1016/j.pragma.2023.01.010.
Su, Hsi-Yao, dan Wan-Hsin Lee. 2022. “Metadiscourse of Impoliteness, Language Ideology, and Identity: Offense-Taking as Social Action.” Journal of Politeness Research 18 (2): 227–55. https://doi.org/10.1515/pr-2019-0013.
Tagg, Caroline. 2015. Exploring Digital Communication: Language in Action. Routledge.
Teneketzi, Korallia. 2022. “Impoliteness Across Social Media Platforms: A Comparative Study of Conflict on Youtube and Reddit.” Journal of Language Aggression and Conflict 10 (1): 38–63. https://doi.org/10.1075/jlac.00066.ten.
Terkourafi, Marina, Lydia Catedral, Iftikhar Haider, dkk. 2018. “Uncivil Twitter: A Sociopragmatic Analysis.” Journal of Language Aggression and Conflict 6 (1): 26–57. https://doi.org/10.1075/jlac.00002.ter.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Muhammad Aminuddin, Tadkiroatun Musfiroh, Tadkiroatun Musfiroh
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
1. Jurnal Adabiyyāt: Jurnal Bahasa dan Sastra memublikasikan seluruh artikel yang dimuatnya secara keseluruhan (full text).
