Between Profit and Quality; A Challenge of Indonesian Cinema

Authors

  • Puji Lestari Indraprasta University
  • Lambok Hermanto Sihombing President University

DOI:

https://doi.org/10.14421/kjc.41.03.2022

Keywords:

Challenge, Horror, Profit, Film production, Quality

Abstract

Horror is one of the most popular film genres, particularly among Indonesians. One of the reasons the Indonesian people love watching a horror movie is because of the sensation of a jump scare. Thus, the number of horror film watchers in Indonesia continues to grow. This condition may aid Indonesian film production, as practically everyone enjoys horror. However, it is also problematic because Indonesian film has struggled to enhance its quality. Thus, the author's objective in this study is to analyse the dilemma confronting Indonesian cinema: the trade-off between profit and quality. To assist the author in doing this analysis, Film Production Management from Bastian Cleve is applied.  The findings of this study reveal that Indonesian film production faces particular challenges that must be overcome. Indonesian cinema should prioritize quality above immediate profit as improving the quality of a film can result in a higher profit. Thus, the courage to develop and compete is critical to overcome those challenges.

Author Biographies

Puji Lestari, Indraprasta University

English Department

Lambok Hermanto Sihombing, President University

Department of Communication
Abstract viewed: 196 times | PDF downloaded = 196 times

References

Ardiyanti, Handrini. “PERFILMAN INDONESIA: PERKEMBANGAN DAN KE- BIJAKAN,SEBUAH TELAAH DARI PERSPEKTIF INDUSTRI BUDAYA.” Kajian. Vol. 22 No. 2 (2017).

Bastian, Clevé. Film production management : how to budget, organize, and successfully shoot your film. Routledge: Taylor & Francis Group, 2018.

Brook, T (2013) “How Global Box Office is Changing Hollywood”, 2013. www. bbcworldservice.co.uk.

Deny, S. Liputan6.com.“Ini Sebab Industri Perfilman Indonesia Tak Berkembang dengan Baik”, 2016. Liputan6.com. https://www.liputan6.com/bisnis/ read/2639465/ini-sebab-industri-perfilman-indonesia-tak-berkem- bang-dengan-baik.

Eve, Light Honthaner. The complete film production handbook. New York: Focal Press, 2015.

Herlambang, Helmi. “Film Indonesia Bergenre Horor Banyak Peminat, Apa Alasannya?” (n.d.), 2020. KINCIR.com. Retrieved April 23, 2022, from https://www.kincir.com/movie/cinema/film-indonesia-horor-laris-ala- san-DG4bfA4aazvd

Ibbi, A. A. “Hollywood, The American Image and The Global Film Industry.” CINEJ Cinema Journal, 3(1): 93–106. (2014). https://doi.org/10.5195/ cinej.2013.81

Jaelani, D (2017) Menelan Dana Rp10 Miliar, Film Jailangkung jadi Film Horor Indonesia Termahal yang Pernah Dibuat. IDNTimes. Retrived Septem- ber 15, 2022, from https://duniaku.idntimes.com/film/internasional/ doni-jaelani/jailangkung-film-horor-indonesia-termahal.

Javandalasta, P. Lima Hari Mahir Bikin Film. Java Pustaka Group, 2011.

Jogezal, Faryal. “Film Theory and Its Application. 2020.” https://www.research- gate. net/publication/345177698.

Krisis Film Indonesia. https://documentsn.com/document/9e82_bab-i-kri- sis-film-indonesia-uksw.html.

Kurniawan, Y (2021) Dinamka Film Horor Indonesia Era Reformasi 2001-2012. Skrisi. Padang: Universitas Andalas.

Larasati, A W, Adiprasetio, J (2022) Ketimpangan Representasi Hantu Perempuan pada Film Horor Indonesia Periode 1970-2019. ProTVF Vol. 6 No.1 hlm 21-42

Lingga, M A (2019) Berbiaya Murah, Film Horor Paling Banyak Diproduksi di In- donesia. Kompas. Retrived September 15, 2022, from https://money.kom- pas.com/read/2019/04/07/140345826/berbiaya-murah-film-horor-pal- ing-banyak-diproduksi-di-indonesia?page=all.

Manurung, E., M. (2016) Paradoks dan Manajemen Kreativitas dalam Industri Film Indonesia. Disertasi. Salatiga: Universitas Kristen Setya Wacana.

Permatasari, et.al. ___. Hantu Perempuan sebagai “Produk Gagal” dalam dua Film Horor Indonesia: Pengabdi Setan (2017) dan Asih (2018).

Prasetyo, A. Buku Putih Produksi Film Pendek Bikin Film Itu Gampang. BeNgkel SiNema (2011).

Reeper, Manon De. Film Analysis For Beginners: How To Analyze Movies. Kindle Edition, 2016.

Rusdiati, SR. “Film Horor Indonesia: Dinamika Genre.” 2009. http://staff.ui.ac.id/system/files/users/suriella/publication/filmhororindonesia.pdf.

Setiyawan, C.F (2018) Erotisme dalam Film Horor Indonesia. ULTIMART Jur- nal Komunikasi Visual Vol.XI, No.1 Juni 2018. DOI:10.31937/ultimart. v11i1.971

Sitompul, D.C.R. “Industri Perfilman Indonesia: Apakah Bisa Seperti Holly- wood?” (n.d.). 2021. Kumparan. Retrieved April 25, 2022, from https:// kumparan.com/deboracraisa2/industri-perfilman-indonesia-apakah-bi- sa-seperti-hollywood-1x4M2SWyEOf/full.

The Fast and Furious domestic and global box office revenue 2020. (n.d.). Statista. https://www.statista.com/statistics/608148/box-office-reve- nue-fast-and-furious/

Villarejo, Amy. 2007. Film Studies. The Basics. New York: Routledge, 2015. Young, S.M. et.al. “The Business of Making Movies.” Strategic Finance. (2008).

Downloads

Published

2022-08-17

Issue

Section

Article