Optimizing Gender Equality Messages on the Mubadalah.id Website

Authors

  • Iza Ma'rifah Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, Indonesia
  • Muhammad Fanshoby Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, Indonesia
  • Tantan Hermansah Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, Indonesia

DOI:

https://doi.org/10.14421/kjc.61.03.2024

Keywords:

gender equality, qira’ah mubadalah, SEO

Abstract

This qualitative study aims to measure the optimization of Search Engine Optimization (SEO) on content containing gender equality values ​​on the mubadalah.id website. This research focuses on the editorial team's and writers' efforts to use SEO on the mubadalah.id website using Computer-Mediated Communication (CMC) theory to optimize asynchronous communication. The values ​​of gender equality are seen from the perspective of Qira'ah Mubadalah, which has three indicators, namely a perspective (minzhar) that humanizes humans, a way of reading (qira'ah) reference texts by placing men and women as subjects and whole human beings, and ways of grouping (qa'idah) experiences, mutuality, or cooperation between men and women. This research uses interview and digital observation methods. The results show that mubadalah.id has a comprehensive SEO strategy, but there is still room for improvement in its implementation.

Abstract viewed: 175 times | PDF downloaded = 74 times

References

Adib, M. A., & Mujahidah, N. (2021). Konsep Mubadalah Faqihuddin Abdul Kodir Dan Formulasinya Dalam Pola Pengasuhan Anak. FOKUS Jurnal Kajian Keislaman dan Kemasyarakatan, 6(2), 171. https://doi.org/10.29240/jf.v6i2.3412

Artanto, H., & Nurdiyansyah, F. (2017). Penerapan SEO (Search Engine Optimization) Untuk Meningkatkan Penjualan Produk. JOINTECS (Journal of Information Technology and Computer Science), 2(1). https://doi.org/10.31328/jointecs.v2i1.409

Azim, F. (2019). PENERAPAN TEKNIK SEO (SEARCH ENGINE OPTIMISATION) DENGAN METODE ONPAGE DAN OFFPAGE PADA WEBSITE CARGORIAU.COM. 01.

Dimas Bayu. (2022). Hasil Survei APJII pada Pengguna internet Indonesia tembus 210 juta pada 2022. https://dataindonesia.id/digital/detail/apjii-pengguna-internet-indonesia-tembus-210-juta-pada-2022

ERIC SPENCER, STEPHAN STRICCHIOLA, JESSICA. (2022). ART OF SEO: Mastering search engine optimization. O’REILLY MEDIA, INC, USA.

Fadhlurrahman, M. B., Mukhtar, N., Aini, S. N., & Masitoh, H. S. (2022). Kajian Kesalingan: Emansipasi Laki-Laki dan Perempuan di Ranah Publik pada Era Kontemporer dalam Perspektif Al-Qur’an. Jurnal Riset Agama, 2(1), 131–146. https://doi.org/10.15575/jra.v2i1.16007

Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. 21(1).

Faqihuddin Abdul kodir. (2019). Qiraah Mubadalah (Tafsir Progresif untuk keadilan Gender dalam Islam) (Vol. 1). IRCiSoD.

Febriana Sulistya Pratiwi. (2023, June 23). WEF: Kesetaraan Gender Indonesia Tak Berubah pada 2023. DataIndonesia.id. https://dataindonesia.id/varia/detail/wef-kesetaraan-gender-indonesia-tak-berubah-pada-2023

Hidayah, K. N. (2023). Optimalisasi Pesan Moderasi Beragama Di Website Nu.Or.Id (Studi: Search Engine Optimization) [bachelorThesis, Fakultas Dakwah dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta]. https://repository.uinjkt.ac.id/dspace/handle/123456789/73256

Kozinets, R. V. (2015). Netnography: Redefined (2nd edition). Sage.

Moch Fakhruroji. (2017). Dakwah Di Era Media Baru Teori dan Aktivisme Dakwah di Internet (pertama, Februari 2017, Vol. 1). Simbiosa Rekatama Media.

Sabresh.V, P. U. (2020). REVIEW ON SEARCH ENGINE OPTIMIZATION. International Research Journal of Engineering and Technology (IRJET), 07(02), 2845.

Sari Wahyuni. (2015). Qualitative Reseach Method Theory and Practice. Salemba Empat.

Teori CMC Dalam Komunikasi—Pengertian, Perkembangan, Konsep, dan Kritik. (2019, April 7). PakarKomunikasi.com. https://pakarkomunikasi.com/teori-cmc-dalam-komunikasi

Tobias Ebner & Levin Granitza. (2019). The SEO Book The Way to Nr. 1. Amazon Media EU S.a r.l.

Downloads

Published

2024-07-31

Issue

Vol. 6 No. 1 (2024)

Section

Article

License

Copyright (c) 2024 Iza Ma'rifah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. that allows others to share and adapt the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).