Infographic Trends in Digital Media Communication from a Visual Communication Perspective

Authors

  • Intan Kurnia Syaputri Institut Agama Islam Negeri Curup, Curup, Indonesia
  • Maisya Frenika Institut Agama Islam Negeri Curup, Curup, Indonesia
  • Dita Verolyna Institut Agama Islam Negeri Curup, Curup, Indonesia
  • Robeet Thadi Universitas Islam Negeri Fatmawati Sukarno Bengkulu, Bengkulu, Indonesia

DOI:

https://doi.org/10.14421/kjc.71.02.2025

Keywords:

Infographics, visual communication, digital communication, digital media

Abstract

This study attempts to explore visual content on the Instagram account @pinterpolitik, which uses infographics as the main display. This researcher uses a qualitative-descriptive approach that analyzes the visual communication elements in the infographic display of the Instagram account @pinterpolitik. The criteria for selecting infographic content are based on the highest number of likes between March - April 2024. This study concludes that the @pinterpolitik account uses typography, illustration, and color play techniques in every infographic design displayed. Verbal and visual signs are intertwined to form an infographic display that is visually attractive and data-accurate.

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Published

2025-06-27

Issue

Vol. 7 No. 1 (2025)

Section

Article

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