The Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment on Customer Intentions to Move From Non-Digital Banks to Digital Banks

Farid Hidayat

doi:10.14421/jbmib.2023.0201-04

Authors

Farid Hidayat

DOI:

https://doi.org/10.14421/jbmib.2023.0201-04

Keywords:

Digital bank, perceived usefulness, perceived ease of use, perceived enjoyment, switching intention

Abstract

Research Aims: The digital bank system is relatively new at this time, and the development of digital banks is growing significantly, both in terms of the number of digital banks and their customers. The technology system used is relatively new. There are various advantages of digital banks, but digital banks can generally make them more efficient. This study aims to determine the influence of perceived usefulness, perceived ease of use, and perceived enjoyment on customer intentions to move from non-digital banks to digital banks

Methodology: The sampling technique of this study used purposive sampling, with a total of 170 respondents.

Research Findings: The results of this study show that the variables perceived usefulness, perceived ease of use, and perceived enjoyment directly affect customer intentions to move from non-digital banks to digital banks.

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