Students' Interest in Using SIPINTAR Savings Products from PT. Kerinci Community Development Cooperative Bank: A Review of Promotion and Service Quality

Elex Sarmigi; Sri Fitria; Endah Sri Wahyuni; Desiana Desiana; Annisa Diyah Ashari

doi:10.14421/jbmib.v2i2.1967

Authors

Elex Sarmigi Institut Agama Islam Negeri Kerinci, Jambi, Indonesia
Sri Fitria Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci, Sungai Penuh, Indonesia
Endah Sri Wahyuni Faculty of Islamics Economics and Business State Islamic Institute of Kerinci, Sungai Penuh, Indonesia
Desiana Desiana Faculty of Islamics Economics and Business State Islamic Institute of Kerinci, Sungai Penuh, Indonesia
Annisa Diyah Ashari Department Sharia Business Management, Faculty of Islamics Economics and Business, State Islamic Institute of Kerinci, Sungai Penuh, Indonesia

DOI:

https://doi.org/10.14421/jbmib.v2i2.1967

Keywords:

Interest in Savings, Service quality, Promotion

Abstract

Research Aims: The purpose of this study was to determine the effect of promotion and service quality on students' interest in choosing SIPINTAR products at PT. Bank Perkreditan Rakyat Pembangunan Kerinci.

Methodology: This study uses a quantitative research design with a survey approach. The research sample was 60 students in Kerinci Regency while the sampling technique was the convenience sampling method. The data analysis technique used multiple linear analysis, while the hypothesis testing used the statistical t test and F test with the help of the IBM SPSS 26 application.

Research Findings: The results of this study found that partially promotion had a positive and significant effect on students' interest in using SIPINTAR products, while service quality had no effect on students' interest in using SIPINTAR PT. Kerinci Development People's Credit Bank. The results of the F test show that promotion and service quality simultaneously have a significant effect on using PT. SIPINTAR products. Kerinci Development People's Credit Bank, with the magnitude of this influence, namely 20.6%.

Theoretical Contribution: This research is beneficial for the development of the banking business, especially for regional banks.

Research limitation and implication: This study has limitations, namely only examining promotion factors and service quality in influencing the intention to save. However, the results of this study provide information that promotion is a factor in forming interest in using banking products.

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