STRATEGI HUMAS DAN PROTOKOL TERHADAP PUBLIKASI KEGIATAN DPRD DIY
DOI:
https://doi.org/10.14421/pjk.v10i1.1227Keywords:
Strategy, Public Relations, Publications, And Activities DPRD DIY.Abstract
Abstract. Public Relations (PR) DIY DPRD plays an important role on the publication of activities DIY DPRD. Unpublished activities of DIY DPRD will raise negatives suspicions from the public. In order to suppress the bad things, Public Relations DIY DPRD needs to have a strategy in publicizing the activities of Parlement DIY. The purpose of this research is to know the strategy used by DIY Public Relations Coordinator in publicizing the activities of DPRD DIY.
Some strategies and Public Relations become the researcher in researching, so that the reserch can be focused more and more. The type of this research is descriptive qualitative research with data collections techniques in the form of participant observation, interview, and supported by document.
The result of this study indicate Public Relations DIY DPRD or institutional data referred to as Public Relations and Protocol Parliament DIY has ten strategies in publishing the activities of DPRD DIY. These ten strategies include, legitlat Mimbar, Advertoria/ Newspapers, Mass Media Mass, Suplement (koran), Radio Interactive Diolog, Live Broadcast Radio, Television Broadcast, TV Magazine, Website, Press Conference and Media Center.
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References
Buku:
Agus Salim. (2006) Teori dan Paradigma Penelitian Sosial: Untuk Penelitian Kuantitatif. Yogyakarta: Tirta Wacana.
Bland, Michael et. al (2001) Hubungan Media Yang Efektif. Jakarta: Erlangga.
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Artikel Jurnal:
Adi Nugraha Rahutomo. 2013. Strategi Humas dalam Mempublikasikan Informasi Pelayanan Publik pada PT PLN (Persero) Rayan di Samarinda Ilir.ejurnal Ilmu Komunikasi, 1(2): 324- 240.
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Artikel dalam Internet
Definisi Advertorial diperoleh dari https://id.wikipedia.org/wiki/Advertorial
http://www.dprd-diy.go.id/ Jumlah stasiun radio di DIY diperoleh dari www.Wikiwand.com/id/Daftar_stasiun_radio_di Daerah Istimewa Yogyakarta. Peraturan Daerah Nomor 13 tahun 2016 diperoleh dari http://kpid.jogjaprov.go.id/peraturan-daerah-daerah-istimewa-yogyakarta- nomor-13-tahun-2016-tentang- penyelenggaraan-penyiaran/
Peraturan Gubenur Nomor . 50 tentang Rincian Tugas Dan Fungsi Sekretariat DPRD DIY.( (2015) Bagian keenam. Diperoleh dari file:///D:/Download/2.pergub%2050- 2015%20(setwan)%20(1).pdf
Strategi diperoleh dari http://mohanfelani.wordpress.com/2010/1 2/10/strategi-komunikasi.
Dokumen Resmi:
Dewan Perwakilan Rakyat Daerah DIY. (2013). Peraturan Dewan Perwakilan Rakyat Daerah Diy Nomor I Tahun 2013 Tentang Tata Tertib. Yogyakarta: Sekretariat DPRD DIY.
Pemerintah Daerah Istimewa Yogyakarta (2017). Dokumen Pelaksanaan Anggaran Satuan Kerja Perangkat Daerah (DPA SKPD). Yogyakarta: Sekretarariat DPRD DIY .
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