LITERASI IKLAN ROKOK DAN PERILAKU KONSUMTIF REMAJA MELALUI PEMBERDAYAAN REMAJA MASJID
DOI:
https://doi.org/10.14421/pjk.v9i2.1201Keywords:
Literacy Advertising, Advertising Cigarette, Consumer Behaviour, TeensAbstract
Cigarette advertisements in broadcast media such as television and radio always associate cigarettes with a cool, confident, adventurous, loyal and macho image resulting in consumptive behavior. This research looks at how literacy of cigarette advertisement is done through empowering youth of mosque in preventing consumptive behavior. The research method used Focus Groups Discussion (FGD). The results show that the teenagers of Al-Islah mosque realize that the ads they see through television and print media are cigarette advertisements even though the display of the ad does not show the form of cigarettes and what the effects of the advertisement and the effects of smoking. The youth of the mosque also understands the content of advertising as a text that gives ideas into the culture and life of each individual as it is only in the image of a person based on the brand of cigarettes consumed. The desire to consume cigarettes is not only based on knowledge of cigarettes, but a desire that arises from his psychic cigarette consumption is caused by his acceptance in his environment.
Downloads
References
Agama RI, Departemen, (2007). Al-Qur’an dan Terjemahnya, Al-Jumanatul ‘Ali, Seuntai Mutiara yang Maha Luhur, Bandung : CV Penerbit J-Art, Balasubramanian, Silva K. (1994). Beyond advertising and publicity: Hybrid Messages and Publicity Issues. Journal of Advertising. Bungin, Burhan. (2010). Analisis Data Penelitian Kualitatif. Jakarta: Raja Grafindo Persada.
Bartholomew, Alice, O’Donohoe, Stephanie. (2003). “Everything under control: A child’s eye view of advertising,” Journal of Marketing Management 19, 433- 457.
Djamaludin Ancok, (2004). Psikologi Terapan, Yogyakarta: Darussalam. Elvinaro,Ardianto. (2010). Metodologi Penelitian untuk Public Relations. Bandung: Remaja Rosdakarya.
Idrus, Muhammad. (2009). Metode Penelitian Ilmu Sosial Pendekatan Kualitatif dan Kuantitatif Edisi Kedua. Yogyakarta: PT. Gelora Aksara Pratama
Lexy J. Moleong, Metode Penelitian Kualitatif, Rosda, Bandung, 2011.
Maynard, Mike., Scala, Megan. (2002). Unpaid Advertising: A case of Wilson the Vollyball in Cast Away. Paper presented to Advertising Division, Association for Education in Journalism and Mass Communication, August, Miami, FL Mulyana, Deddy. 2000. Ilmu Komunikasi: Suatu Pengantar. Bandung: PT. Remaja Rosdakarya
Mulyana, Deddy, M.A. 2001. Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Potter, James W. (2004). Theory of Media Literacy: A Cognitive Approach. London:Sage.
Primack, Brian A., Gold, Melanie A., Switzer, Galen E., Hobbs, Renee, Land, Stephanie R., Fine, Michael J. (2006). “Development and validation of a smoking media literacy scale for adolescents,” Archives of Pediatrics & Adolescent Medicine 160, 369-374.
Jurnal:
Human
Lawlor, Margaret-Anne, Prothero, Andrea. (2003). “Children’s Understanding of Television Advertising Intent,” Journal of Marketing Management 19, 411-31.
Downloads
Published
Issue
Section
License
Please find the rights and licenses in Profetik: Jurnal Komunikasi by submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Profetik's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Profetik permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Profetik on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article (please read out deposit policy), The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Profetik: Jurnal Komunikasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Profetik will not be held liable for anything that may arise due to the author(s) internal dispute. Profetik will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Profetik entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Profetik will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Profetik's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
