ETHICS AND DATA VERIFICATION ON PAID-CONTENT BLOG (INTERPRETIVE STUDY ON INDONESIAN BLOGGER)
DOI:
https://doi.org/10.14421/pjk.v13i1.1900Keywords:
blog, data verification, ethics, content, paid-contentAbstract
Abstrak. Akhir-akhir ini popularitas penggunaan konten blog berbayar sebagai salah satu marketing konten digital meningkat. Para peneliti menemukan bahwa terdapat lebih dari 180 blogger Indonesia yang menawarkan layanan blogger di platform sociabuzz.com per 2019. Pengguna internet sering merujuk pada review produk di blog sebelum membeli produk. Fenomena ini disadari oleh praktisi humas yang menggunakan blog sebagai cara untuk memasarkan produk mereka. Namun, belum ada penelitian terkait penerapan etika blog kepada pembuat konten blog berbayar di Indonesia. Penelitian ini berupaya menganalisis penerapan etika blogger dalam proses pembuatan konten menggunakan empat prinsip etika blogger oleh Cenite dkk. (2009) sebagai unit analisis untuk penelitian ini. Penelitian ini menganalisis pengetahuan blogger akan etika blogger dengan mewawancarai dua pemimpin komunitas blogger di Indonesia dan mengamati cara mereka menulis blog konten berbayar dan konten tidak berbayar. Peneliti mewawancarai mereka tentang proses pembuatan konten, proses verifikasi data, dan empat prinsip etika blogger, yaitu atribusi, akuntabilitas, meminimalkan bahaya, dan pengungkapan kebenaran. Peneliti menemukan bahwa atribusi dianggap penting oleh kedua narasumber, dan proses pengungkapan kebenaran dihindari dalam membuat konten berbayar. Disimpulkan bahwa kedua informan menerapkan standar ganda antara konten berbayar dan tidak berbayar.
Abstract. Lately, the popularity of using blog paid-content as one of digital content marketing has risen. Researchers found that there were more than 180 Indonesian bloggers offering blogger services on the sociabuzz.com platform per 2019. Internet users often refer to a product review on a blog before buying products. This phenomenon was realized by public relations practitioners in which using blogs as a way to market their products. However, there has been no research related to the application of blog ethics to the paid blog content creators in Indonesia. This research attempts to analyze the application of ethics as a blogger in the process of content creation using the four ethical principles of bloggers by Cenite et al. (2009) as the unit of analysis for this study. This research analyzed the awareness of bloggers about the ethics of bloggers by interviewing two leaders of the blogger community in Indonesia and observed the way they write a paid-content and non-paid-content blog. Researchers interviewed them about the process of creating content, the data verification process, and the four blogger ethical principles, namely attribution, accountability, minimizing danger, and truth-telling. Researchers found that attribution was considered important by the two speakers, and the truth-disclosure process was avoided in making paid content. It is concluded that both informants applied a double standard between paid and non-paid content.
Downloads
References
Andrews, Paul. Is blogging journalism? Nieman Reports; Cambridge Vol. 57, Iss.
, (Fall 2003): 63-64.
Association for Computing Machinery (1992) Code of Ethics and Professional
Conduct, URL (consulted 15 April 2008): http://www.association for computing machinery.org/constitution/code.html
Bhaskar, M. (2016). Curation the Power of Selection in a World of Excess. London:
Piatkus.
Black, J., & Bryant, J. (1995). Introduction to media communication. Chicago:
Brown and Benchmark.
Blank, G. (2013). Who Creates Content? Information, Communication & Society ,
(4), 590–612. https://doi.org/10.1080/1369118X.2013.777758.
Blotzer, Michael J. Blogs, Bloggers and Blogging. Occupational Hazards;
Cleveland Vol. 66, Iss. 10, (Oct 2004): 18-23.
Blood, R. (2002) The Weblog Handbook: Practical Advice on Creating and
Maintaining Your Blog. Cambridge, MA: Perseus Publishing.
Bonnie A. Nardi, Diane J. Schiano, Michelle Gumbrecht, and Luke Swartz. Why
We Blog. COMMUNICATIONS OF THE ACM. December 2004/Vol. 47, No. 12
Cenite, Mark., Detenber, H. B., Koh, Andy W. K., Lim, Alvin L. H., Soon, NG EE.
(2009) Doing the right thing online: a survey of bloggers’ ethical beliefs and practices. Nanyang Technological University, Singapore. Journal new media & society. Copyright © 2009 SAGE Publications. Los Angeles, London, New Delhi, Singapore and Washington DC. Vol 11(4): 575–597 [DOI: 10.1177/1461444809102961]
Chaffey, D., & Smith, P. R. (2013). Emarketing excellence: planning and
optimizing your digital marketing. New York: Routledge
Hasbiansyah, O. (2005). Pendekatan Fenomenologi: Pengantar Praktik Penelitian
dalam Ilmu Sosial dan Komunikasi. Mediator, vol. 9. No. 1. Juni 2008.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: the power
of the social media ecosystem. Business Horizon, 54, 265–273
Herrscher, R. (2002) ‘A Universal Code of Journalism Ethics: Problems,
Limitations, and Proposals’, Journal of Mass Media Ethics 17(4): 277–89.
Lahav, Tamar., & Zimand-Sheiner, Dorit. (2016). Public relations and the practice
of paid content: Practical, theoretical propositions and ethical implications. Public Relations Review 42 (2016) 395–401. http://dx.doi.org/10.1016/j.pubrev.2016.02.003 0363-8111/© 2016 Elsevier Inc.
Littlejohn, Stephen W. (2002). Theories of Human Communication. 7th edition.
Belmont, USA: Thomson Learning Academic Resource Center
Littlejohn, S.W. and K.A. Foss (2005). Theories of Human Communication. 8th
edition. Belmont, USA: Thomson Learning Academic Resource Center.
Morville, P., & Rosenfeld, L. (2006). Information Architecture for the World Wide
Web (Third Edit). USA: O’Reilly Media, Inc.
Patrignani, N., & Whitehouse, D. (2015). Slow tech: A roadmap for a good, clean
and fair ICT. Journal of Information, Communication and Ethics in Society, 13(3–4), 268–282. https://doi.org/10.1108/JICES-05-2015-0014
Russell, C. A., & Belch, M. (2005). A managerial investigation into the product
placement industry. Journal of Advertising Research, 45(1), 73–92
Society of Professional Journalists (1996). ‘Code of Ethics’, URL (consulted 15
April 2008): http://www.Society of Professional Journalism.org/ethicscode.asp
Strentz, H. (2002) ‘Universal Ethical Standards?’, Journal of Mass Media Ethics
(4): 263–76.
van Esch, P., Arli, D., Castner, J., Talukdar, N. and Northey, G. (2018), Consumer
attitudes towards bloggers and paid blog advertisements: what’s new?. Marketing Intelligence & Planning, Vol. 36 No. 7, pp. 778-793. https://doi.org/10.1108/MIP-01-2018-0027
Viegas, F. (2005) ‘Bloggers’ Expectations of Privacy and Accountability: An Initial
Survey’, Journal of Computer-Mediated Communication 10(3), URL (consulted 15 April 2008): http://jcmc.indiana.edu/vol10/issue3/viegas.html
Wall, M. (2005) ‘“Blogs of War”: Weblogs as News’, Journalism 6(2): 153–72.
Wall, M. (2006) ‘Blogging Gulf War II’, Journalism Studies 7(1): 111–26.
Electronic/Internet Source
Native Age Report, (2013). The native age.
http://www.huffingtonpost.co.uk/2013/10/25/native-advertising-download-report n 4162662.html
Pew Internet and & American Life Project. (March, 28th 2004). Older Americans
and the Internet.
https://www.pewresearch.org/internet/2004/03/28/methodology-136/ May, 26th 2019.
Supriadi, Cecep. (January, 11th 2017). Pertumbuhan Konsumsi Konten Digital:
Peluang bagi Kreator Konten di Indonesia.
https://www.marketing.co.id/pertumbuhan-konsumsi-konten-digital-peluang-
bagi-kreator-konten-di-indonesia/ . May, 26th 2019.
Sociabuzz. https://www.sociabuzz.com/list/influencer/page/15/?media=blog. May,
th 2019.
Downloads
Published
Issue
Section
License
Please find the rights and licenses in Profetik: Jurnal Komunikasi by submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Profetik's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Profetik permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Profetik on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article (please read out deposit policy), The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Profetik: Jurnal Komunikasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Profetik will not be held liable for anything that may arise due to the author(s) internal dispute. Profetik will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Profetik entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Profetik will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Profetik's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
