REPRESENTATION OF SOCIAL CLASS IN FILM (Semiotic Analysis of Roland Barthes Film Parasite)
DOI:
https://doi.org/10.14421/pjk.v13i2.1946Keywords:
Film, Parasite, Representation, Semiotics, Social Class.Abstract
Social class differences have been formed long ago which can identify people's identities which are usually measured based on economic status. This class difference is depicted in Bong Joon-ho's Parasite film, telling of two families of different classes. The Kim family as a lower class and vice versa Mr. Park as the upper class. The core theme of the film Parasite is that of realistic drama about class domination which can also be seen around us. The paradigm used is critical interpretative, so researchers not only criticize but also make interpretations related to this Parasite film. In the analysis phase, this study uses Roland Barthes's semiotic analysis, which are signs in the form of words, images, sounds, movements and objects that are analyzed based on three things, namely parsing data based on the connotation, denotation and myths contained in the Parasite film scene. . Furthermore, representations produced through objects or images can produce meaning or processes that we understand or relate them to a meaning. Based on the first analysis of the film industry, Parasite Films are not included in the logic of most cultural industries but still succeed in penetrating the international market. Then, at the stage of representing social class markings in the film Parasite, it is found that there are at least five main points, namely: ease of life, fashion, boundaries, body odor, and color. Thus, the description of social class representation in the film Parasite is perfect both in its scenes, properties, and cinematography.Downloads
References
Adorno, T., & Horkheimer, M. (1993). The Culture Industry: Enlightenment as Mass Deception. Dialectic of Enlightenment, 1–24. https://doi.org/10.1080/00201747308601682
Allen, G. (2003). Roland Barthes - Critical Thinkers. In English. London: Routledge.
Artz, L., Cloud, D., & Macek, S. (2006). Marxism and Communication Studies: The Point is to Change It. New York: Peter Lang Publishing.
Barnard, M. (2014). Fashion theory: An introduction. In Fashion Theory: An Introduction. New York: Routledge. https://doi.org/10.4324/9780203862100
Callier, P. (2014). Class as a semiotic resource in consumer advertising: Markedness, heteroglossia, and commodity temporalities. Discourse and Society, 25(5), 581–599. https://doi.org/10.1177/0957926514536829
Chandler, D. (1999). Semiotics for Beginners. Cardiff: University of Wales. https://doi.org/10.1519/JSC.0b013e3181e7ff75
Chang, Y. (2014). Research on the Identity Construction of Korean Pop Music ’ s Fandom Groups on the Weibo Platform , Exemplified by G-Dragon ( Kwon Ji-Yong ). In Thesis of Department of Informatics and Media Master Program in Digital Media & Society Uppsala University. https://doi.org/10.5194/acp-9-4039-2009
Curtin, B. (2009). Semiotics and Visual Representation Semiotics and Visual Representation. 51–62. https://www.semanticscholar.org/paper/Semiotics-and-Visual-Representation-Curtin/e10668409de8b1ab9b1965fee0a94432699e074d
Danesi, M. (2004). Messages, Signs, And Meanings (3rd ed.). Toronto: Canadian Scholars’ Press.
Denzin, N. K., & Lincoln, Y. S. (2018). The SAGE Handbook of Qualitative Research. In Synthese (5th ed., Vol. 195, Issue 5). London: SAGE Publications Ltd. https://doi.org/10.1007/s11229-017-1319-x
Dove, S. (2020). Parasite Wins 4 Oscars And Makes Oscar History. https://oscar.go.com/news/winners/parasite-wins-4-oscars-and-makes-oscar-history [Di akses pada 27 Mei 2020].
Ehrat, J. (2005). Cinema and Semiotic (Peirce and Film Aesthetics, Narration, and Representation). Toronto: University of Toronto Press.
Eliashberg, J., Weinberg, C. B., & Hui, S. K. (2008). Decision models for the movie industry. In International Series in Operations Research and Management Science (pp. 437–467). https://doi.org/10.1007/978-0-387-78213-3_13
Fatrabbit Creative. Psychology of Black and White and What They Mean for Your Business. https://www.fatrabbitcreative.com/blog/psychology-of-black-and-white-and-what-they-mean-for-your-business#:~:text=Black%20evokes%20sophistication%3B%20white%20communicates,black%20and%20white%20are%20opposites. [Di akses pada 12 Juni 2020].
Fiske, J. (2002). Introduction To Communication Studies, Second edition (2nd ed.). New York: Routledge.
Fox, K. (2007). The Smell Report. An Overview of Facts and Findings., 1–33. http://www.sirc.org/publik/smell_culture.html
Fuchs, C. (2020). Marxism: Karl Marx’s Fifteen Key Concepts for Cultural and Communication Studies. New York: Routledge. https://doi.org/10.1017/CBO9781107415324.004
Gandal, K. (2007). Class Representation in Modern Fiction and Film. New York: Palgrave Macmillan.
Heriyanto C., A. (2016). Kelas Sosial, Status Sosial, Peranan Sosial dan Pengaruhnya. Semarang: Universitas Dian Nuswantoro.
Houseman, J. (1956). How-and What-Does a Movie Communicate ? The Quarterly of Film Radio and Television, 10(3), 227–238.
Isfandiyary, F. H. (2017). The Aspects of Semiotics Using Barthes ’ S Theory on a Series of Unfortunate Events Movie Poster. 1–10. https://www.neliti.com/id/publications/191681/the-aspects-of-semiotics-using-barthess-theory-on-a-series-of-unfortunate-events
Jin-hai, P. (2019). Body odor class gap guided Bong Joon-ho's 'Parasite'. https://www.koreatimes.co.kr/www/art/2019/06/689_269700.html [Di akses pada 10 Juni 2020].
Jeong, J. S., Lee, S. H., & Lee, S. G. (2017). When Indonesians routinely consume Korean pop culture: Revisiting Jakartan fans of the Korean drama Dae Jang Geum. International Journal of Communication, 11, 2288–2307.
Kalva, H. (2002). Delivering MPEG-4 Based Audio-Visual Services. New York: Kluwer Academic Publishers.
Lamont, M., & Molnár, V. (2002). The Study of Boundaries in the Social Sciences. Annual Review of Sociology, 28, 167–195. https://doi.org/10.1146/annurev.soc.28.110601.141107
Long, P., & Wall, T. (2013). Media Studies: Texts, Production, Context (2nd ed.). New York: Routledge.
Martin, J. N., & Nakayama, T. K. (2018). Intercultural Communication In Context (7th ed.). New York: McGraw-Hill Education.
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). England: Pearson Education Limited Edinburgh.
Rampton, B. (2006). Language in Late Modernity: Interaction in an Urban School. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9780511486722
Sørensen, I. E. (2016). Content in context: The impact of mobile media on the British TV industry. Convergence, 24(6), 1–16. https://doi.org/10.1177/1354856516681703
Downloads
Additional Files
Published
Issue
Section
License
Please find the rights and licenses in Profetik: Jurnal Komunikasi by submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Profetik's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Profetik permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Profetik on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article (please read out deposit policy), The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Profetik: Jurnal Komunikasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Profetik will not be held liable for anything that may arise due to the author(s) internal dispute. Profetik will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Profetik entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Profetik will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Profetik's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.