THE SHIFTING PARADIGM IN INDONESIAN FILM DISTRIBUTION DURING THE COVID-19 PANDEMIC

Muhammad Yunus Patawari
Badan Riset dan Inovasi Nasional (BRIN)
Dyah Rachmawati Sugiyanto
Badan Riset dan Inovasi Nasional (BRIN)
Journal Volume and Issue
Vol. 15 No. 2 (2022)
Article Pages: 172- 189

Main Article Content

Abstract

Cinemas or movie theaters are one of the industries that can hold its own amidst digital disruption. As a means of distribution and exhibition of conventional films, cinemas have the ability to adapt themselves to various digital innovations; starting from the audio-visual projection device, ticketing, payment system to 3D technology. The existence and survival of a cinema rely on two factors, namely film distribution and moviegoer factors, the COVID-19 pandemic has shifted these two factors. If previously movie distribution and moviegoing occurred conventionally, the two activities have shifted considerably to online distribution/streaming. This study analyzed the paradigm shift in film distribution and moviegoing during and after the pandemic using a “three-stage model of theory building” as an analytical tool which is part of the descriptive-qualitative methodology. The results showed that the COVID-19 pandemic is an anomaly that is shifting the paradigm in conventional film distribution as evidenced by the fact that it is not new media that pose a threat to the existence of cinemas, but the insubstantial social functions and cinema activities during the pandemic. There are five factors why cinemas will continue to develop as a film distribution and exhibition medium post COVID-19: cinema adaptation, big screen sensation, entertainment and social values, historical values, and economic factors.
Keywords:
Movie theaters Cinema Paradigm Film distribution
Author Biography

Muhammad Yunus Patawari, Badan Riset dan Inovasi Nasional (BRIN)

Muhammad Yunus Patawari. Badan Riset dan Inovasi Nasional (BRIN).

Article Details

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THE SHIFTING PARADIGM IN INDONESIAN FILM DISTRIBUTION DURING THE COVID-19 PANDEMIC. Profetik.J.Kom. 2022;15(2):172-189. doi:10.14421/pjk.v15i2.2352

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Published: Nov 19, 2022
Publisher: Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta
DOI: https://doi.org/10.14421/pjk.v15i2.2352