Exposing Commodification Practices in TVOne's Talk Show X Production Related to Issues the Murder of Brigadier Yosua Hutabarat (Vincent Mosco's Approach)
DOI:
https://doi.org/10.14421/pjk.v17i2.3054Keywords:
Media Political Economy, Commodification, TV Talk Show, Vincent Mosco, tvOneAbstract
The political economy in the TV industry forces a TV company to take various steps to sustain its business. This also happens in TVOne, particularly in the production of talk show X, where the commodification of content, viewers, and workers occurs. This study aims to explore the economic and political practices within the production process of talk show X, from the commodification of content, audience, and workers, particularly related to the murder of Brigadier Yosua Hutabarat. This is qualitative research that is conducted using a critical paradigm. The data were collected through in-depth interviews, observation, and document studies linked to Vincent Mosco’s theory. The results show that the content and audience data of Talk Show X are turned (turns) into commodities that have valued and generated profits for media companies, also, the worker commodification occurred against Talk Show X stakeholders. This research is limited to the economic and political practices within the production of talk show X, focusing on the murder of Brigadier Yosua Hutabarat which involved senior police officials, Inspector General Police Ferdy Sambo. The originality of this research lies in its specific focus on an in-depth analysis of the stage of the commodification of content, audience, and workers in the production process of talk show X, with particular emphasis on the murder of Brigadier Yosua Hutabarat
Downloads
References
Adam, A., and Andreas, D. (2018, 9 Februari). Konglomerat Media di Indonesia via Jalur Media TV & Cetak. Tirto.id. https://tirto.id/8-konglomerat-media-di-indonesia-via-jalur-media-tv-cetak-cEv7
Djamal, H. & Fachruddin, A. (2011). Dasar-Dasar Penyiaran; Sejarah, Organisasi, Operasional dan Regulasi. Edisi 2, Kencana. Jakarta.
Eddyono, A. S. (2020). Jurnalisme Warga, Hegemoni & Rusaknya Keragaman Informasi. Jakarta: Universitas Bakrie Press.
Enga, A. H. P. (2016). Komodifikasi Pernikahan “Menuju Janji Suci” di Trans TV (Pernikahan Raffi Ahmad dan Nagita Slavina). Jurnal Interaksi, Vol. 5 No. 2, Juli 2016: 177-186
Frade, A. (2023, 23 Maret). Nielsen Perkirakan Jumlah Penonton TV Tembus 130 Juta Orang. https://www.marketeers.com/nielsen-perkirakan-jumlah-penonton-tv-tembus-130-juta- orang/#
Fuchs, C. & Mosco, V. (2016). Marx and the Political Economy of The Media. Leiden/Boston.
Haryono, G. C. (2018). Commodification of Labor and the Morphogenesis of Exploitative Structures in TV on Program Production. International Conference on Media and Communication Studies (ICOMACS), Bandung, Indonesia.
Herawati, E. (2015). Etika Dan Fungsi Media Dalam Tayangan TV: Studi Pada Program Acara Yuk Keep Smile di Trans Tv. Jurnal HUMANIORA Vol.6 No.1 Januari 2015: 1-10
Kansong, U. (2009). Ekonomi Media: Pengantar Konsep dan Aplikasi. Bogor: Ghalia Indonesia
Katherina, H. (2022, Agustus). Nielsen Perluas Pengukuran TV Indonesia. https://www.nielsen.com/id/news-center/2022/nielsen-expands-indonesian-TVon-measurement/
Kristanto, Y. (2010). Opini Terhadap Program Acara Motivasi Mario Teguh “Golden Ways” Di Metro TV (Studi pada Masyarakat di Padukuhan Tambakbayan, Desa Caturtunggal, Kecamatan Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta). Doctoral dissertation, UAJY
Lase, J.F. (2014). Komodifikasi Konten Humor Dalam Program Yuk Keep Smile di Trans TV. Sociae Polites, 15(2), 177-190.
Morrisan, M. A. (2011). Manajemen Media Penyiaran Edisi Revisi. Jakarta: Kencana Prenada Media Group.
Mosco, Vincent. (2009). The Political Economy of Communication. SAGE Publications Ltd.
Panjaitan, E. L. (2006). Matinya Rating TV: Ilusi Sebuah Netralitas. Jakarta, Yayasan Obor Indonesia.
Perdana, D.D. (2017). Komodifikasi Dalam Tayangan Televis. (Kajian Terhadap Program Indonesian Idol 2014). Jurnal Professional FIS UNIVED Vol. 4 No.1
Putri, S.C. (2022, 11 Agustus). Nielsen: TV Serap Belanja Iklan Capai Rp107,5 Triliun. Antara. https://www.antaranews.com/berita/3052901/nielsen-TV-serap-belanja-iklan-capai-rp1075-triliun
Sudarsono, A. B. (2018). Komodifikasi Pekerja Media Dalam Industri Hiburan TV. Jurnal Oratio Directa. Vol. 1 No.2 Juli 2018 E-ISSN 2615-07435.
Sukmawati, B., & Wibowo, C. (2020). Komodifikasi Pekerja NET Untuk Memenangkan Persaingan Bisnis Media. Jurnal Ilmu Komunikasi UPN “Veteran” Jawa Timur. Vol.2 No.1.Syas, M. (2010).
Timberr, B.M. (2002). TV on Talk. History of a TV Talk show. Austin University of Texas Press
Downloads
Published
Issue
Section
License
Please find the rights and licenses in Profetik: Jurnal Komunikasi by submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User/Public Rights
Profetik's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Profetik permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Profetik on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
Copyright and other proprietary rights relating to the article, such as patent rights, The right to use the substance of the article in own future works, including lectures and books, The right to reproduce the article for own purposes, The right to self-archive the article (please read out deposit policy), The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Profetik: Jurnal Komunikasi).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Profetik will not be held liable for anything that may arise due to the author(s) internal dispute. Profetik will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Profetik entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Profetik will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Profetik's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.