Boycott, Intention, and Purchase Decisions among Generation Z: A PLS-SEM Analysis Based on Qawāʿid Fiqhiyyah
Abstract
Abstract: Purchase or avoidance decisions regarding fast-food brands associated with pro-Israel affiliations among Generation Z university students in Banten Province are examined through two complementary lenses: PLS-SEM modeling and reasoning grounded in Qawāʿid Fiqhiyyah. The sample comprises 125 respondents, all active social-media users. Findings indicate that consumer animosity does not affect either purchase intention or purchase decision. Religiosity exerts a positive and statistically significant direct effect on purchase decisions, but not on intentions. Exposure to and participation in social-media boycott campaigns have positive and significant effects on both intention and decision, while the indirect pathway via intention is observed only from boycott to decision and is small in magnitude. Purchase intention itself significantly predicts purchase decisions, also with a small effect. Document analysis links these estimates to three legal maxims. Al-umūr bi maqāṣidihā explains value-driven execution that can bypass the intention phase, clarifying why religiosity operates at the decision point. Al-‘ādah muḥakkamah accounts for the persistence of habit, store proximity, and promotions that attenuate the move from animosity to action. Al-yaqīn lā yazūlu bi al-shakk underscores the need for credible evidence of brand affiliation so that intention and decision are not stalled by doubt. Practical implications include evidence-based value education, accessible halal substitutes, competitive pricing, and supply-chain transparency to foster yaqīn and stabilize ethical compliance in everyday choices. The study enriches Islamic Business Law with an auditable, replicable normative-empirical bridge.
Abstrak: Keputusan membeli atau menghindari merek fast food yang diasosiasikan pro-Israel pada mahasiswa Generasi Z di Provinsi Banten dibaca melalui dua lensa yang saling melengkapi, yakni pemodelan PLS-SEM dan penalaran Qawāʿid Fiqhiyyah. Sampel berjumlah 125 responden yang seluruhnya pengguna media sosial. Hasil menunjukkan consumer animosity tidak berpengaruh terhadap intensi maupun keputusan. Religiusitas berpengaruh positif dan signifikan langsung pada keputusan, namun tidak pada intensi. Paparan serta partisipasi pada gerakan boikot di media sosial berpengaruh positif dan signifikan pada intensi dan keputusan, sementara pengaruh tidak langsung yang melalui intensi hanya terbukti pada jalur boikot menuju keputusan dan berukuran kecil. Intensi sendiri berpengaruh signifikan terhadap keputusan dengan efek yang juga kecil. Analisis dokumen menautkan angka tersebut pada tiga kaidah. Al-umūr bi maqāṣidihā menjelaskan eksekusi nilai yang dapat memintas fase niat sehingga religiusitas bekerja pada titik keputusan. Al-‘ādah muḥakkamah menerangkan daya lekat kebiasaan, kedekatan gerai, dan promosi yang menetralkan dorongan menjauh sehingga animosity tidak otomatis menjadi aksi. Al-yaqīn lā yazūlu bi al-shakk menegaskan pentingnya kepastian afiliasi merek agar intensi dan keputusan tidak tertahan oleh keraguan. Implikasi praktis mengarah pada edukasi nilai yang berbasis bukti, penyediaan substitusi halal yang mudah diakses, penyesuaian harga yang kompetitif, serta transparansi rantai pasok agar yaqīn terbentuk dan kepatuhan etis lebih stabil pada level keputusan sehari-hari. Temuan ini memperkaya Hukum Bisnis Islam dengan jembatan normatif-empiris yang dapat diaudit dan direplikasi.
Full text article
References
Abdul-Talib, Asmat-Nizam, and Mohd Muttaqin Mohd Adnan. “Determinants of Consumer’s Willingness to Boycott Surrogate Products.” Journal of Islamic Marketing 8, no. 3 (2017): 345–60. https://doi.org/10.1108/JIMA-08-2015-0065.
Abdullah, Z, Mohamed Anuar, M., and Mohd Noor, N.A. “Consumer Boycott: The Effect of Religiosity and Consumer Attitudes.” Global Journal Al-Thaqafah, July 28, 2024, 85–97. https://doi.org/10.7187/GJATSI072024-6.
Afifah, M. N., Abizar, A., Sutopo, H., & Albab, U. (2024). Pengaruh Gerakan Boikot Produk Pro Israel Di Media Sosial Terhadap Minat Beli Masyarakat Bandar Lampung. Jurnal Ekonomi Syariah Pelita Bangsa, 9(02), 426–435. https://doi.org/10.37366/jespb.v9i02.1918
Ali, Abbas J., and Abdulrahman Al-Aali. “Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead.” Journal of Business Ethics 129, no. 4 (2015): 833–45. https://doi.org/10.1007/s10551-014-2131-x.
Antonetti, P., & Manika, D. (2020). A Configurational Approach to Consumer Animosity: An Abstract (pp. 423–424). https://doi.org/10.1007/978-3-030-42545-6_138
Chusna, A. F. F., & Mustofa, R. H. (2024). Pengaruh Religiusitas, Norma Subjektif, dan Harga Produk terhadap Keputusan Pembelian Kosmetik Halal ditinjau dari Purchase Intention. Ekonomis: Journal of Economics and Business, 8(1), 551. https://doi.org/10.33087/ekonomis.v8i1.1569
Dharma, Yulius, Anwar Puteh, Rahmat Widodo, Luqman Alfaqih, and Aiyub Yahya. “The Influence of Financial Literacy and Islamic Business Ethics on Investment in Islamic Financial Instruments: The Mediating Role of Risk Attitude and the Moderating Role of Religious Knowledge.” Journal of Ecohumanism 3, no. 8 (2024): 264–82. https://doi.org/10.62754/joe.v3i8.4729.
El Hafiz, S., & Aditya, Y. (2021). Kajian Literatur Sistematis Penelitian Religiusitas di Indonesia: Istilah, Definisi, Pengukuran, Hasil Kajian, serta Rekomendasi. Indonesian Journal for The Psychology of Religion, 1(1).
Ferdinand, A. (2014). Metode Penelitian Manajemen Buku Edisi 5. Semarang: Badan Penerbit UNDIP. Undip Press.
Fitriani, I., Widyawati, W., & Syafrial, S. (2021). Pengaruh Sikap, Norma Subjektif, Persepsi Kendali Perilaku terhadap Niat Perilaku Konsumsi Berkelanjutan Pembelian Makanan Berkemasan Ramah Lingkungan Foopak. Jurnal Ekonomi Pertanian Dan Agribisnis, 5(4), 1115–1125. https://doi.org/10.21776/ub.jepa.2021.005.04.14
Gunawan, Zahra, Fauziah Aida Fitri, and Muhammad Syukur Al-Amin. “Ethical Foundations and Fraud Prevention: A Study on the Role of Morality and Integrity in Indonesia’s Islamic Banking Sector.” 2023 International Conference on Sustainable Islamic Business and Finance (SIBF), IEEE, September 24, 2023, 306–11. https://doi.org/10.1109/SIBF60067.2023.10379922.
Halimi, Tariq Abdullatif, Clare D’Souza, and Gillian Sullivan-Mort. “Examining the Role of Empathy on Third-Country Nationals’ Foreign Product Purchase Behaviour: A Study of the Growing International Boycott against Israel.” International Marketing Review 34, no. 6 (2017): 760–86. https://doi.org/10.1108/IMR-03-2015-0050.
Heilmann, Kilian. “Does Political Conflict Hurt Trade? Evidence from Consumer Boycotts.” Journal of International Economics 99 (March 2016): 179–91. https://doi.org/10.1016/j.jinteco.2015.11.008.
Herdiansyah, H., Safitri, S. S., Handayani, L. A., Wibowo, E. N. E., & Jatmiko, M. A. (2024). Pengaruh Paparan Media Sosial, Loyalitas Dan Konformitas Terhadap Keputusan Pembeli Produk Mcdonald’s Pasca Boikot. Gandiwa Jurnal Komunikasi, 4(1), 58–71.
Hermawan, Jessica, and Ahmad Junaidi. “Pengaruh Kampanye Boikot Melalui Media Sosial X Terhadap Keputusan Pembelian Produk M.” Prologia 9, no. 1 (2025): 215–22. https://doi.org/10.24912/pr.v9i1.33408.
Hino, Hayiel. “More than Just Empathy: The Influence of Moral Emotions on Boycott Participation Regarding Products Sourced from Politically Contentious Regions.” International Business Review 32, no. 1 (2023): 102034. https://doi.org/10.1016/j.ibusrev.2022.102034.
Huang, Y., Phau, I., & Lin, C. (2010). Consumer animosity, economic hardship, and normative influence: How do they affect consumers’ purchase intention? European Journal of Marketing, 44(7/8), 909–937.
Isaskar, Riyanti, Zamratul Akbar, and Tazkiyah Hasti Paramita Rahma. “How Does the Religiosity and Halal Certification Influence Consumer Purchase Decision on Halal Food in Java, Indonesia.” International Journal of Religion 5, no. 10 (2024): 4008–17. https://doi.org/10.61707/a7tg7z19.
Ismail, Risyawati Mohamed, Mariana Jusop, Maryana Mohamad Nor, Norshahida Abu Samah, and A Min Tjoa. “Enhancing Consumer Trust through Sharia-Compliant System Quality in Halal e-Commerce Platforms: A Case Study.” International Journal of Innovative Research and Scientific Studies 8, no. 4 (2025): 1439–48. https://doi.org/10.53894/ijirss.v8i4.8096.
Kurniawan, R. S., Juhari, J., Zufriady, Z., & Holanda, S. (2024). Efektivitas Seruan Aksi Boikot Produk Pro Israel Terhadap Keputusan Pembelian Dan Dampaknya Bagi Produk Lokal. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 4(2), 306–329.
Margarena, A. N., Setiawan, S., Fauzi, I., Aziz, A., & Auliya, Z. F. (2024). Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian. Jurnal Maneksi (Management Ekonomi Dan Akuntansi), 13(3), 552–557.
Marzuki, W. W., & Triyono, T. (2021). Pengaruh Religiusitas, Sertifikasi Halal, dan Bahan Produk Terhadap Keputusan Pembelian. Value Added: Majalah Ekonomi Dan Bisnis, 17(2).
Maulani, M. R., Yuliana, I., Marlina, F. N., Nirwana, B. N., & Aditia, R. (2023). Pengaruh Religiusitas terhadap Niat Beli Kosmetik Halal dengan Sikap Millenial sebagai Mediasi. Target: Jurnal Manajemen Bisnis, 5(2), 195–208. https://doi.org/10.30812/target.v5i2.3626
Misidawati, Dwi Novaria, Umi Rahmawati, Muhammad Junaid Kamaruddin, and Johni Eka Putra. “PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA.” Edunomika 08, no. 02 (2024): 1–12. https://doi.org/10.29040/jie.v8i2.13759.
Muqorobin, Masyhudi. “Qawa’id Fiqhiyyah Sebagai Landasan Perilaku Ekonomi Ummat Islam: Suatu Kajian Teoritik.” Az-Zarqa’: Jurnal Hukum Bisnis Islam 1, no. 1 (2010): 76–100. https://doi.org/10.14421/fwe1sa79.
Najmudin, N., & Syihabudin, S. (2022). Religiosity and halal certification: its effect on interest in buying traditional food. Li Falah: Jurnal Studi Ekonomi Dan Bisnis Islam, 6(2), 79–96.
Najmudin, N., Syihabudin, S., & Fatoni, A. (2021). The effect of halal awareness and food ingredients on consumer interests of culinary seafood beach tourism. Islamiconomic: Jurnal Ekonomi Islam, 12(1).
Pratiwi, B., Raihanah, S., Jannah, K. M., & Saraswati, R. (2021). Analisis Pengaruh Intention to Boycott pada Konsumen Produk Perancis di Indonesia. Jurnal Bisnis, Manajemen, Dan Keuangan-JBMK, 2(1), 257–276.
Puji, P. L., & Jazil, T. (2024). The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining the Boycott Motivation. Journal of Islamic Economics and Finance Studies, 5(1), 134–152. https://doi.org/10.47700/jiefes.v5i1.7755
Puji, Puji Lestari, and Thuba Jazil. “The Role of Religiosity, Consumer Animosity, and Ethnocentrism in Explaining the Boycott Motivation.” Journal of Islamic Economics and Finance Studies 5, no. 1 (2024): 134–52. https://doi.org/10.47700/jiefes.v5i1.7755.
Raihan. (2017). Metode Penelitian (1st ed., Vol. 1). UniversitasIslamJakarta.
Riptiono, S. (2020). Pengaruh allocentris dan animosity terhadap niat beli konsumen pada produk makanan lokal dengan ethnocentrism sebagai intervening variabel. Jurnal Aplikasi Bisnis Dan Manajemen (JABM), 6(2), 379.
Riyadi, I. (2024). Peran Sosial Media dalam Kampanye Boikot Produk Pro Israel di Indonesia. Jurnal Ushuluddin: Media Dialog Pemikiran Islam, 26(2), 178–209.
ROJAK, Jeje Abdul, Riza Multazam LUTHFY, and Sigit Pramono JATI. “Integrating Consumer Protection Law and Halal Certification into Efficient Logistics: The Role of Packaging, Price, and Social Media in Halal Product Distribution.” Journal of Distribution Science 23, no. 1 (2025): 95–111. https://doi.org/10.15722/JDS.23.01.202501.95.
Safitri, E. A., Sulasih, S., Hilyatin, D. L., & Shafrani, Y. S. (2023). Memprediksi Intensi Pembelian Produk Kosmetik Pada Mahasiswa Perguruan Tinggi Agama Islam Di Banyumas Indonesia Dengan Label Halal Dan Theory Planned Behaviour. Master: Jurnal Manajemen Dan Bisnis Terapan, 3(1), 25–41.
Samudra, Fawes, Akhmad Roja Badrus Zaman, and Digdo Aji Mukti. “Reviving the Essence of Jihad in the Contemporary Era: Advocating Struggle and Solidarity for Palestine Through Boycott of Pro-Israel Products.” MILRev : Metro Islamic Law Review 3, no. 1 (2024): 22. https://doi.org/10.32332/milrev.v3i1.8971.
Satris, R. (2019). Peranan Politik Luar Negeri Indonesia Terhadap Palestina Pasca Pengakuan Jerusalem Sebagai Ibu Kota Israel. POLITEA, 2(2), 161. https://doi.org/10.21043/politea.v2i2.5884
Satris, Rezki. “Peranan Politik Luar Negeri Indonesia Terhadap Palestina Pasca Pengakuan Jerusalem Sebagai Ibu Kota Israel.” POLITEA 2, no. 2 (2019): 161. https://doi.org/10.21043/politea.v2i2.5884.
Septiazi, M. R. F., & Yuliana, N. (2023). Analisis pengaruh media sosial terhadap gerakan boikot produk Israel di Indonesia. Triwikrama: Jurnal Multidisiplin Ilmu Sosial, 2(4), 2023–2054.
Shamsudheen, Shinaj Valangattil, and Saiful Azhar Rosly. “Measuring Ethical Judgement on Ethical Choice in an Ethical System: A Confirmatory Study on Islamic Banks in UAE.” International Journal of Islamic and Middle Eastern Finance and Management 14, no. 2 (2021): 301–16. https://doi.org/10.1108/IMEFM-03-2018-0112.
Shamsudheen, Shinaj Valangattil, Saiful Azhar Rosly, and Syed Abdul Hamid Aljunid. “Drawing Ethical Mentation in Islamic Banks; Addressing Operational Lines Heterogeneity with Special Reference to Al-Ghazali’s Ethical Philosophy.” International Journal of Ethics and Systems 37, no. 4 (2021): 559–80. https://doi.org/10.1108/IJOES-12-2020-0205.
Shoham, Aviv, Moshe Davidow, Jill G. Klein, and Ayalla Ruvio. “Animosity on the Home Front: The Intifada in Israel and Its Impact on Consumer Behavior.” Journal of International Marketing 14, no. 3 (2006): 92–114. https://doi.org/10.1509/jimk.14.3.92.
Silvia, Khofifah Junisa, and Uliyatul Mu’awwanah. “Analisis Himbauan MUI (Boikot Produk Pro-Israel) Terhadap Perilaku Konsumsi.” Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS) 6, no. 4 (2025): 540–47. https://doi.org/10.47065/ekuitas.v6i4.7217.
Sofyan Yamin. (2023). Olah Data Statistik: SMARTPLS , SMARTPLS 4, AMOS & DATA (Mudah & Praktis) (Rasyid Aly, Ed.; 3rd ed.). PT Dewangga Energi Internasional.
Sormin, Samsu Karim, and Farra Diba Maulida Malik. “Perilaku Konsumsi Terhadap Boikot Produk Pro Israel.” Karimah Tauhid 3, no. 3 (2024): 3114–20. https://doi.org/10.30997/karimahtauhid.v3i3.12443.
Susanti, L., Novandari, W., & Setyanto Pradipta, R. (2024). The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation. IJEBIR, International Journal of Economics, Business and Innovation Research, 03(04), 537–564.
Wardhani, Dewi Kusuma. “PENGARUH PENGETAHUAN ETIKA & RELIGIUSITAS ISLAM TERHADAP PENGGUNAAN PEER TO PEER LENDING BERBASIS SYARIAH.” Fidusia Jurnal Ilmiah Keuangan dan Perbankan 3, no. 2 (2020).
Wasik Marzuki, W., & . T. (2021). PENGARUH RELIGIUSITAS, SERTIFIKASI HALAL, DAN BAHAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN. Value Added : Majalah Ekonomi Dan Bisnis, 17(2). https://doi.org/10.26714/vameb.v17i2.7885
Zejjari, Ibtissam, and Issam Benhayoun. “Predicting the Determinants of Consumer’s Intention to Boycott Surrogate Israeli Products – Evidence on Nonlinear Relationships from Morocco.” Journal of Islamic Marketing, ahead of print, March 11, 2025. https://doi.org/10.1108/JIMA-02-2024-0096.
Authors
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.