359
Views
243
Downloads
Open Access
Strategi Pencitraan Lembaga Pendidikan Islam Anak Usia Dini : Studi Kasus RA Mu’adz bin Jabal Yogyakarta
Main Article Content
Abstract
The purpose of this research are (1) described how the concept of marketing (marketing concept) the institution islamic education early childhood unseeded in yogyakarta, and (2) described how islamic education institutions early childhood unseeded in yogyakarta do strategy positioning, differentiation, and branding in marketing school .Methods used in this report is written with a qualitative methodology with the approach phenomenology, that is trying to described the phenomenon how the concept of marketing (marketing concept) the institution islamic education early childhood creative (seed) in yogyakarta in doing strategy positioning, differentiation, and branding in marketing school. Conclusion this research is that imagery and credibility an institution will hold for long if always realized, maintaining and develop a range of good condition of time to time. Their ability take positioning, differentiation, and branding perhaps is power of accelerate.
Keywords:
Downloads
Article Details
How to Cite
Copyright
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process. It can lead to productive exchanges and earlier and greater citation of published work.
References
Creswell, J.W. 2010. Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed (terj.). Yogyakarta: Pustaka Pelajar.
Kartajaya, H., Kotler, P., dan Setiawan, I. 2010. Marketing 3.0 From Products to Customers to the Human Spirit. New Jersey: John Wiley & Sons, Inc.
Kotler, P. 2000. Marketing Management Millenium Edition, Tenth Edition. Boston: Pearson Custom Publishing.
Kotler, 2006. B2B Brand Management. New York: Springer.
Miles, B. M., & Huberman, A. M., 1984. Qualitative Data Analysis. London New Delhi: Sage Publications.
Montoya, P. 2009. The Brand Called You: Create a Personal Brand That Wins Attention and Grows Your Business. New York: McGraw Hill.
Mulyana, 2012. Reformation Marketing Sekolah. Surabaya: Bening Pustaka.
Permendiknas Nomor 58 Tahun 2009 tentang Standar Pendidikan Anak Usia Dini.
Nors, I. 2012. Promosi PAUD. (Online) (http://ekonomi.kompasiana.com /marketing/2012/04/22/promosi-paud-harus-itu-456636.html), diakses 14 Nopember 2014.
Undang-undang No. 20 Tahun 2003 tentang Sistem Pendidikan Nasional.