ANALISIS DIGITAL FUNDRAISING LEMBAGA FILANTROPI ISLAM: STUDI KASUS BAZNAS KOTA YOGYAKARTA
DOI:
https://doi.org/10.14421/jmd.2025.112.05Keywords:
Penggalangan Dana Digital, Pendanaan massal, Platform Digital, Pendanaan massal berbasis donasi, Filantropi IslamAbstract
The development of digital technology has transformed the world of Islamic philanthropy, making fundraising effective and efficient. In this article, we will discuss the adoption of digital fundraising and the strategies used by BAZNAS Yogyakarta City. Additionally, various methods for maximizing the collection of zakat, infaq, and sadaqah thru digital marketing channels such as websites, crowdfunding, digital marketing, SEO, and social media marketing were discussed. This research is qualitative research that applies a literature study approach. The data used in this study were taken from various literature, such as scientific journals, books, and relevant articles in online media. The result is that by adopting digital technology, BAZNAS Yogyakarta City has proven to be able to increase transparency and accountability, which ultimately contributes to their sustainability and effectiveness in serving the community.
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