Algorithmic Spiritual Authority Digital Sufism and the Reconfiguration of Sanad in Indonesia

Main Article Content

Eko Harianto
Reni Dian Lestari
Try Riduwan Santoso
Jamaludin

Abstract

Digital platforms increasingly mediate the circulation of dhikr, salawat, Sufi aphorisms, healing narratives, devotional music, and online majelis in Indonesia. This article examines how platform visibility reshapes public perceptions of Sufi authority and how this transformation interacts with sanad (spiritual lineage), embodied guidance, and institutional recognition. Rather than claiming a statistically bounded netnography, the study adopts a conceptual–interpretive design that synthesizes digital religion, mediatization, commodification, and Indonesian Sufism, supported by illustrative observations of publicly accessible platform genres. The analysis identifies five forms of digital Sufism and develops a five-stage mechanism: visibility production, credibility inference, authority performance, institutional legitimation or contestation, and consequences for spiritual formation. Algorithmic spiritual authority does not simply refer to authority produced by algorithms but to a platform-conditioned regime in which metrics, repetition, aesthetics, and affective resonance become proxies for spiritual credibility. Digitalization thus produces hybrid legitimacy negotiated by institutions, creators, and audiences. The article explains when visibility becomes authority and distinguishes observable platform cues from inferred recommendation effects. Responsible adaptation requires spiritual literacy, credential transparency, layered pedagogy, and pathways toward accountable learning.

Article Details

Section

Articles

Author Biographies

Eko Harianto, Insitut Agama Islam Latifah Mubarokiyah Tasikmalaya

Eko Harianto is currently pursuing a master’s degree in Sufi studies at Institut Agama Islam Latifah Mubarokiyah (IAILM), Tasikmalaya, Indonesia. His academic interests include classical and contemporary Sufism, Islamic spirituality, and ethical formation. Through his studies, he seeks to explore the relevance of Sufi thought for addressing spiritual and moral challenges in contemporary society.

Reni Dian Lestari, Insitut Agama Islam Latifah Mubarokiyah Tasikmalaya

 Reni is currently pursuing a master’s degree in Sufi studies at Institut Agama Islam Latifah Mubarokiyah (IAILM), Tasikmalaya, Indonesia. His academic interests include classical and contemporary Sufism, Islamic spirituality, and ethical formation. Through her studies, she seeks to explore the relevance of Sufi thought for addressing spiritual and moral challenges in contemporary society.

Try Riduwan Santoso, Institut Agama Islam Latifah Mubarokiyah Tasikmalaya

Try Riduwan Santoso is a lecturer at Institut Agama Islam Latifah Mubarokiyah (IAILM) Suryalaya, Tasikmalaya, West Java, Indonesia. His research interests focus on Islamic education, Sufism, religious moderation, and the spiritual practices of the. He has published works on Sufi healing, religious spirituality, and the role of Sufism in contemporary Muslim society.

Jamaludin, Institut Agama Islam Latifah Mubarokiyah Tasikmalaya

Jamaludin is a lecturer at Institut Agama Islam Latifah Mubarokiyah (IAILM) Suryalaya, Tasikmalaya, West Java, Indonesia. His research interests focus on Islamic education, Sufism, religious moderation, and the spiritual practices of the Tariqah Qadiriyah Naqshabandiyah (TQN) of Suryalaya. 

How to Cite

“Algorithmic Spiritual Authority: Digital Sufism and the Reconfiguration of Sanad in Indonesia”. ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin 26, no. 2 (December 30, 2025): 96–108. Accessed August 23, 2026. https://ejournal.uin-suka.ac.id/ushuluddin/esensia/article/view/7772.

References

Abdurahman, Dudung, and Bambang Hariyanto. ‘The Transformation of the Zawiyah Into Digital Spaces’. In Digital Hate Speech, Disinformation, and Peace in Religiously Diverse Regions, 317–340. IGI Global Scientific Publishing, 2026.

Alamsyah, Femi Fauziah, Hari Rahman Hakim, Siti Lutfi Latifah, and Hasya Dinan Hamidah. ‘Konstruksi Identitas Virtual Muslimah Preneur: Mediatisasi Dan Komodifikasi Agama Dalam Akun Instagram @auliyafadlilah’. Jurnal Khabar: Komunikasi dan Penyiaran Islam 6, no. 2 (December 31, 2024): 109–127.

Barokah Mellany Khoirunnisa, Nur Suci, Alferian Maulana, and Rahmat Lutfi Guefara. ‘Rekonstruksi Ajaran Tasawuf Awal Dan Relevansinya Dalam Mengatasi Krisis Spiritualitas Masyarakat Modern’. ARIMA: Jurnal Sosial Dan Humaniora 3, no. 3 (January 30, 2026): 443–448.

Beta, Annisa R. ‘Religious Influencers and Socially Mediated Cultural Politics’. In Research Handbook on Social Media and Society, 58–69. Edward Elgar Publishing, 2024.

Carrette, Jeremy, and Richard King. Selling Spirituality: The Silent Takeover of Religion. Routledge, 2004.

Creswell, Jhon W. Research Design Pendekatan Kualitatif, Kuantitatif, Dan Mixed. Yogyakarta: Pustaka Pelajar, 2016.

Creswell, John W. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. 3th ed. Thousand Oaks, CA: SAGE Publications Inc., 2013.

Fianto, Latif, and Fathul Qorib. ‘Komodifikasi Agama Dan Kepentingan Ekonomi Politik Media Dalam Sinetron Para Pencari Tuhan’. Jurnal Komunikasi Nusantara 4, no. 1 (June 30, 2022): 140–148.

Hariyanto. ‘Transformasi Tasawuf Modern Menurut Nasaruddin Umar Dan Relevansinya Dalam Masyarakat Multikulturalisme Di Indonesia’. Hikamia: Jurnal Pemikiran Tasawuf dan Peradaban Islam 4, no. 1 (March 31, 2024): 1–21.

Heelas, Paul, and Linda Woodhead. The Spiritual Revolution: Why Religion Is Giving Way to Spirituality. Blackwell Publishing Ltd., 2005.

Hidayat, Ziaulhaq. ‘Transforming Sufism Into Digital Media’. Epistemé: Jurnal Pengembangan Ilmu Keislaman 17, no. 2 (March 6, 2023): 197–223.

Hidayati, Dahlia. ‘Online Sufism and Reestablishing Religious Authority’. Ulumuna 26, no. 1 (August 30, 2022): 203–236.

Hjarvard, Stig. ‘The Mediatization of Religion: A Theory of the Media as Agents of Religious Change’. Northern Lights: Film & Media Studies Yearbook 6, no. 1 (June 1, 2008): 9–26.

Howell, Julia Day. ‘Sufism and the Indonesian Islamic Revival’. The Journal of Asian Studies 60, no. 3 (August 26, 2001): 701–729.

Humaira, Aisyah. ‘Agama Sebagai Produk: Membedah Komodifikasi Agama Islam Dalam Industri Media Perfilman Dan Periklanan’. Lektur: Jurnal Ilmu Komunikasi 7, no. 4 (January 21, 2024): 271–277.

Kartika, Abdullah Thalib, and Muh. Amri. ‘Urban Sufisme Dan Urban Salafi Pada Era Digital’. Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora 10, no. 2 (December 31, 2024): 557–567.

Kozinets, Robert V. Netnography: Redefined. SAGE Publications Inc., 2015.

Lövheim, Mia. ‘Mediatisation of Religion: A Critical Appraisal’. Culture and Religion 12, no. 2 (June 2011): 153–166.

Muhyidin Abdilah. ‘Agama Dalam Cengkraman Algoritma: Polarisasi Otoritas Dan Wacana Keagamaan Di Media Sosial Indonesia’. Jurnal Cakrawala Akademika 2, no. 4 (December 12, 2025): 168–175.

Pamungkas, Arie Setyaningrum. ‘Mediatisasi Dakwah, Moralitas Publik Dan Komodifikasi Islam Di Era Neoliberalisme’. Maarif 13, no. 1 (June 20, 2018): 55–75.

Pili, Salim Bela. ‘Kontroversi Dalam Tasawuf Dan Mursyid’. Hikamia: Jurnal Pemikiran Tasawuf dan Peradaban Islam 4, no. 1 (May 14, 2024): 33–47.

Qurrota A’yuni, and Rulli Nasrullah. ‘Seeding Peaceful Preaching In The Digital Universe: Mediatization Of Preaching Husein Ja’far Al-Hadar On Instagram’. al-Balagh : Jurnal Dakwah dan Komunikasi 7, no. 2 (December 26, 2022): 345–378.

Raymundus Anthony Samadi. ‘Komodifikasi Konten Di Era Digital Indonesia : Pergulatan Nilai Guna Dan Nilai Tukar Dalam Ekologi Komunikasi Kontemporer’. Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi 1, no. 4 (December 2, 2025): 132–145.

Rinallo, Diego, Pauline Maclaran, and Lorna Stevens. ‘A Mixed Blessing’. Journal of Macromarketing 36, no. 4 (December 26, 2016): 425–442.

Rubaidi, Rubaidi. ‘Kontekstualisasi Sufisme Bagi Masyarakat Urban’. Jurnal Theologia 30, no. 1 (June 10, 2019): 127–152.

Sardana, Deepak, Narain Gupta, and Piyush Sharma. ‘Spirituality and Religiosity at the Junction of Consumerism: Exploring Consumer Preference for Spiritual Brands’. International Journal of Consumer Studies 42, no. 6 (November 28, 2018): 724–735.

Shadiqin, Sehat Ihsan. ‘Tasawuf Di Era Syariat: Tipologi Adaptasi Dan Transformasi Gerakan Tarekat Dalam Masyarakat Aceh Kontemporer’. Substantia: Jurnal Ilmu-Ilmu Ushuluddin 20, no. 1 (April 18, 2018): 66–79.

Slama, Martin. ‘A Subtle Economy of Time: Social Media and the Transformation of Indonesia’s Islamic Preacher Economy’. Economic Anthropology 4, no. 1 (January 11, 2017): 94–106.

Stolz, Joerg, and Jean-Claude Usunier. ‘Religions as Brands? Religion and Spirituality in Consumer Society’. Journal of Management, Spirituality & Religion 16, no. 1 (January 1, 2019): 6–31.

Taufik, Zulfan, and Muhammad Taufik. ‘Mediated Tarekat Qadiriyah Wa Naqshabandiyah in the Digital Era: An Ethnographic Overview’. ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin 22, no. 1 (May 29, 2021): 35–43.

Turner, Alyna, Brian Kelly, and Amanda L Baker. ‘Psychological Impact of Serious and Enduring Mental Health’. In Palliative Care within Mental Health, 59–79. London: CRC Press, 2024.

Wibowo, Arif. ‘Spiritual Consumption Culture in the Digital Age: Islamic Influencers and New Ethics of Piety among Students at Diponegoro University’. Jurnal Keislaman 9, no. 1 (February 27, 2026): 1–9.