DA'WAH, POPULAR CULTURE, AND MUSLIM IDENTITY
How Urban Communities Negotiate Religious Modernity
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Social media has reshaped Islamic preaching (da'wah) into a cultural practice in which religious messages circulate through platform-specific performances and audience interaction. This article examines how popular preachers and their digital audiences negotiate Muslim identity and religious modernity in Indonesia. It adopts a qualitative digital-ethnographic perspective and a comparative documentary approach to publicly accessible materials associated with Hanan Attaki, Felix Siauw, and Habib Husein Ja'far Al-Hadar, within the observation framework of January–April 2026. Drawing on scholarship on digital religion, popular culture, and mediated religious authority, the discussion identifies four interconnected dimensions: the performance of digital da'wah, the negotiation of religious authority, the cultural construction of Muslim identity, and the rearticulation of piety in urban modernity. The article argues that digital da'wah is not merely the transmission of religious teachings but a cultural process in which media forms and audience participation shape religious meaning. The discussion remains analytical pending verification of the complete observation corpus.
Media sosial telah mengubah dakwah Islam menjadi praktik budaya ketika pesan keagamaan beredar melalui performa media dan interaksi audiens. Artikel ini mengkaji bagaimana pendakwah populer dan audiens digital menegosiasikan identitas Muslim serta modernitas keagamaan di Indonesia. Penelitian menggunakan perspektif etnografi digital kualitatif dan pendekatan dokumenter komparatif terhadap materi publik yang berkaitan dengan Hanan Attaki, Felix Siauw, dan Habib Husein Ja'far Al-Hadar dalam kerangka observasi Januari–April 2026. Dengan menggunakan literatur tentang agama digital, budaya populer, dan otoritas keagamaan yang dimediasi media, pembahasan mengidentifikasi empat dimensi yang saling berkaitan: performa dakwah digital, negosiasi otoritas keagamaan, konstruksi identitas Muslim, serta artikulasi ulang kesalehan dalam modernitas urban. Artikel ini berargumen bahwa dakwah digital bukan sekadar penyampaian ajaran agama, melainkan proses budaya yang membentuk makna keagamaan melalui media dan partisipasi audiens. Pembahasan masih bersifat analitis sambil menunggu verifikasi keseluruhan korpus observasi.
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