Cultural Da'wah and Social Solidarity In The Kupek Tuhun Mandi Tradition Among The Ogan Community
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This study examines how cultural da'wah is communicated through the Kupek Tuhun Mandi tradition among the Ogan community in Tanjung Karang Village, South Sumatra, and how the ritual reflects local social values. Employing a descriptive qualitative approach with a case-study design, the research draws on observations, interviews with customary elders, a religious leader, and a child's parent, as well as documentary materials. The findings reveal that the tradition functions as a communal ritual to express gratitude for childbirth, offer prayers for the child's well-being, and introduce the newborn to the wider community. Islamic practices, including yasinan, marhaban, salawat, and aqiqah, are integrated into the customary procession to the Ogan River. Meanwhile, ritual objects retain meanings rooted in local knowledge. The study highlights cultural da'wah as a form of ritual communication that accommodates religious expression and mutual assistance while requiring critical engagement with customary beliefs and sensitivity to families' economic circumstances.
Penelitian ini mengkaji bagaimana dakwah kultural dikomunikasikan melalui tradisi Kupek Tuhun Mandi pada masyarakat Ogan di Desa Tanjung Karang, Sumatera Selatan, serta bagaimana ritual tersebut merefleksikan nilai-nilai sosial masyarakat setempat. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus melalui observasi, wawancara dengan tokoh adat, tokoh agama, dan orang tua bayi, serta dokumentasi. Hasil penelitian menunjukkan bahwa tradisi ini berfungsi sebagai ritual komunal untuk mengungkapkan rasa syukur atas kelahiran anak, memanjatkan doa bagi keselamatan dan kebaikan anak, serta memperkenalkan bayi kepada lingkungan sosial yang lebih luas. Praktik keislaman seperti yasinan, marhaban, selawat, dan akikah terintegrasi dalam prosesi adat menuju Sungai Ogan. Sementara itu, benda-benda ritual tetap memiliki makna yang berakar pada pengetahuan lokal. Penelitian ini menunjukkan bahwa dakwah kultural berlangsung melalui komunikasi ritual yang mengakomodasi ekspresi keagamaan dan praktik tolong-menolong, sekaligus memerlukan sikap kritis terhadap kepercayaan adat dan kepekaan terhadap kondisi ekonomi keluarga.
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